Sales Development Representative (SDR)

About the Role

As a Sales Development Representative, you will be the first point of contact for marketing, SEO, and content leaders at mid-market and enterprise companies across the DACH region. You will own the full prospecting cycle, from building AI-enriched lead lists to booking qualified demos, and play a critical role in scaling the go-to-market motion of a fast-growing AI-powered enterprise content platform.

What You'll Do

Execute daily cold calls with marketing, SEO, and content decision-makers to qualify interest and drive pipeline.

Build and maintain lead lists using AI tools such as Clay, Apollo, and ChatGPT for research, enrichment, and personalization.

Run multi-channel outbound campaigns across calls, LinkedIn, and email, testing messaging and optimizing based on conversion data.

Represent the company at DACH industry events (including major SEO and marketing conferences), actively engage attendees, and return with booked meetings.

Qualify inbound and outbound leads, schedule product demos for the sales team, and keep the CRM accurate and up to date.

Gather and share structured market feedback, including objections, competitor intelligence, and customer pain points, with the broader team.

What We're Looking For

1 to 2 years of experience in a sales role such as SDR, BDR, or a similar prospecting or Customer Success position.

Fluency in both German and English.

Proven ability to set appointments via cold calling and run multi-channel outreach (calls, LinkedIn, email).

Hands-on proficiency with AI-assisted prospecting tools (Clay, Apollo, ChatGPT) for pipeline building and personalization.

Background in selling SEO tools or direct experience working with SEO teams, with familiarity with current SEO topics such as AI Overviews and organic traffic trends.

Understanding of buyer personas and the broader marketing and SEO landscape.

Experience participating in or working trade shows and industry events.

Willingness to travel within the DACH region for events and conferences.

Compensation & Benefits

Salary range: 55,000 to 80,000 EUR annually. Visa sponsorship is not available for this role.

Location

This is a full-time, on-site role based in Munich, Bavaria, Germany.