Sales Manager (Canada)

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com .

Overview

The Sales Manager plays a critical role in driving new business growth and revenue expansion within TripleLift's Canadian sales organization, directly influencing how we bring programmatic advertising solutions—across Native, CTV, and Audience products—to agencies and brands in the market. In this position, you will partner closely with Sales leadership, Account Management, Ad Operations, and Partnerships teams to shape client strategies, preferred partnership frameworks, and RFP responses, ensuring seamless execution from prospecting through deal close.

This is an exciting opportunity for someone who wants to accelerate business growth in a high-visibility market while building lasting agency and brand relationships, all while contributing meaningfully to the long-term success and expansion of TripleLift's presence in Canada.

Responsibilities

Drive new business development by prospecting, pitching, and closing programmatic advertising deals with agencies and brands across the Canadian market

Build and manage a pipeline of qualified opportunities, accurately forecasting revenue and tracking progress against quarterly and annual sales targets

Develop and negotiate preferred partnership agreements and RFP responses in collaboration with Sales leadership, Legal, and Finance

Serve as the primary point of contact for key agency and client relationships, ensuring strong communication and long-term account growth

Partner cross-functionally with Ad Operations, Account Management, and Partnerships teams to ensure seamless campaign execution and client satisfaction

Represent TripleLift at industry events, client meetings, and conferences to build brand presence and generate new business leads

Education & Requirements

3-5+ years of sales experience in programmatic advertising, ad tech, or digital media (SSP/DSP experience strongly preferred)

Proven track record of meeting or exceeding sales targets, with strong pipeline management and forecasting skills

Deep familiarity with programmatic terminology and ecosystem (RTB, PMPs, deal IDs, open exchange, CTV, native advertising)

Established relationships with Canadian agencies and/or brands strongly preferred

Excellent communication, negotiation, and presentation skills, with the ability to build trust with senior stakeholders

Self-starter mentality with the ability to work independently in a fast-paced, evolving market

Life at TripleLift

At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Learn more about TripleLift and our culture by visiting our LinkedIn Life page.

Establishing People, Culture and Community Initiatives

At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.

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TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.