Sales Manager – LATAM Region

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group employs over 400 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila and Armenia. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its flagship international summits and industry-leading platforms. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact through its SiGMA Foundation initiative.

Position Overview

As Sales Manager – LATAM Region at SiGMA World, you will play a key role in driving commercial growth across Latin America, with a particular focus on the land-based casino and retail gaming sector.

Based in our São Paulo office, you will be responsible for developing new business opportunities and building strategic relationships with casino operators, gaming groups, suppliers, manufacturers and other key stakeholders across the LATAM gaming ecosystem. The role will focus on generating revenue through sponsorships, exhibition opportunities, partnerships and participation in SiGMA's events and commercial initiatives.

Key Responsibilities

Develop and execute a comprehensive sales strategy for the LATAM region, with a strong focus on land-based casinos and the wider retail gaming industry.

Identify, approach and secure new business with casino operators, gaming groups, gaming equipment manufacturers, suppliers, technology providers and other companies serving the land-based casino sector.

Drive sponsorship, exhibition and partnership sales for SiGMA's events and commercial initiatives across LATAM.

Build and maintain strong, long-term relationships with casino owners, executives, commercial leaders and other senior decision-makers throughout the region.

Develop a strong understanding of clients' commercial objectives and identify opportunities to maximise their participation and investment across SiGMA's portfolio.

Negotiate sponsorship packages, exhibition spaces and strategic partnerships to maximise revenue and deliver value for clients.

Actively develop SiGMA's commercial network within the LATAM land-based gaming community, identifying new markets, prospects and revenue opportunities.

Represent SiGMA at casino industry conferences, trade shows, networking events and client meetings across Latin America and internationally.

Stay up to date with developments within the LATAM casino and gaming market, including regulatory changes, market expansion, competitor activity and emerging commercial opportunities.

Collaborate closely with Marketing, Events, Operations and Account Management teams to ensure a seamless client experience from initial sale through to event delivery.

Maintain an accurate and active sales pipeline, preparing regular forecasts, reports and commercial updates for management.

Consistently work towards and exceed individual and regional sales targets.

Support additional projects and ad hoc commercial initiatives as assigned by the line manager, contributing to the continued growth of SiGMA Group in Latin America.

Key Skills & Requirements

Proven experience in sales, business development or commercial management within the land-based casino, gaming or related industry .

Strong existing knowledge of the LATAM gaming market , with an established network within the land-based casino sector considered a significant advantage.

Experience selling to or working directly with casino operators, gaming groups, suppliers, manufacturers or other B2B stakeholders within the casino ecosystem.

Strong commercial acumen with a demonstrated track record of achieving or exceeding revenue and sales targets.

Excellent communication, presentation and negotiation skills, with the ability to confidently engage with C-level executives, casino owners and senior industry decision-makers.

Strong relationship-building skills with the ability to develop long-term commercial partnerships across different LATAM markets.

Highly motivated, proactive and results-oriented, with the ability to independently develop new business opportunities.

Comfortable travelling across Latin America and internationally to attend client meetings, industry events and SiGMA summits.

Confident delivering commercial pitches, negotiating agreements and representing SiGMA at major industry events.

Proficiency with CRM tools and sales pipeline management systems.

A collaborative team player who thrives in a fast-paced, international and commercially driven organisation.

Fluency in Portuguese and English is essential. Spanish is highly desirable due to the regional scope of the position.

Why SiGMA Group?

Grow with us – Play an important role in SiGMA's continued expansion across Latin America and help strengthen our presence within the land-based gaming industry.

Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training.

Travel perks – Attend major gaming events, visit our international offices and build relationships with industry leaders around the world.

Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins.

International exposure – Work with leading casino operators, gaming companies and senior industry stakeholders across LATAM and SiGMA's wider global network.