Senior Account Director, Sport & Entertainment - Burson

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

About the team:

The Burson Sport & Entertainment team works with the biggest brands and sponsors in these exciting and evolving industries. Working with clients including adidas, Gillette, Spotify and Activision, the team uses its diverse expertise and experiences to create work that delivers fame, drives conversation, and earns its place in culture.

Whether it’s supporting London’s grassroots footballers with Rent-A-Pred , breaking the internet with Messi and a goat , partnering with Ian Wright to launch a new curriculum to teach Black History with Gillette, supporting Spotify to land it’s iconic annual Wrapped campaign, or getting media behind the latest Call of Duty launches – Burson is known across the industry for creative work that stands out.

More about the role:

We are looking for an ambitious, enthusiastic Senior Account Director to join the adidas and Spotify accounts and bring fresh energy and thinking to the team, with a specific focus on best-in-class media and social publisher expertise and insight. The role will involve both direct media & creator relations, as well as global hub responsibilities in planning and toolkit development. The right candidate will bring up-to-the-minute publisher & creator insight, and associated trends, confidence in developing client relationships and strong organisational skills to a dynamic team that strives to create memorable earned work for its clients. Experience of landing brands into UK football and music culture and niches preferred.

What you'll do:

Drive an ambitious team

Manage client relationships

Provide media & creator insight with a deep interest in understanding the evolving media landscape

Work with the creative team to concept and activate ideas that connect global brands to hyper local culture

Create engaging assets and content for global and local storytelling

Market liaison

Write strategic plans & striving for strong creative work

Use data and insights to drive effective storytelling

Co-ordinate global and local events

Experience that contributes to success:

Experience of landing brands into UK football and music culture and niches preferred.

Creative and strategic thinker

Proven track record in creating & activating impactful campaigns for big brands

Strong media & creator landscape understanding (UK in particular) and strong media relations experience

Strong client handling and leadership skills; from design to delivery of campaigns/projects

Proficient in preparing and managing budgets

A team player with the ability to work collaboratively

Strong organisational skills with excellent attention to detail, particularly under pressure

Global communications experience is a prerequisite for this role

#LI-CY1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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