Senior Associate, Portfolio & Pricing Management

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

Key Responsibilities

Portfolio Performance & Insights

• •Monitor prepaid portfolio health across active base, churn, retention, recharge, usage, ARPU, revenue, product adoption, and customer engagement.
• •Analyse performance trends and customer behaviour to identify root causes, risks, and growth opportunities.
• •Translate data into clear commercial insights and actionable recommendations for management.
• •Develop and maintain portfolio dashboards, performance reviews, and ad hoc business analyses.

CRM & Customer Lifecycle Management

• •Plan and execute CRM initiatives across the customer lifecycle, including onboarding, early-life engagement, usage and recharge stimulation, upsell/cross-sell, retention, churn prevention, reactivation, and win-back.
• •Identify relevant customer segments and develop targeted propositions, offers, and engagement approaches based on customer behaviour.
• •Continuously optimise lifecycle journeys to improve customer engagement and lifetime value.

Campaign Management & Optimisation

• •Manage assigned CRM campaigns end-to-end, from objective setting and segmentation through execution, measurement, and optimisation.
• •Track campaign response, conversion, incremental revenue, retention uplift, offer take-up, and ROI.
• •Apply a structured test-and-learn approach , including control groups where appropriate, to establish incremental campaign impact.
• •Capture campaign learnings and translate them into improvements for subsequent initiatives.

Commercial & Customer Value Optimisation

• •Identify opportunities to improve portfolio monetisation, product adoption, customer engagement, and retention.
• •Assess the impact of product launches, promotions, pricing changes, and market activities on the existing customer base.
• •Recommend and implement actions that improve customer value while maintaining a positive customer experience.

Stakeholder & Execution Management

• •Work cross-functionally with Product, Marketing, Digital, Sales, Analytics, Technology, Finance, Customer Service, and other relevant teams.
• •Define clear business requirements and coordinate implementation, testing, launch readiness, and post-launch monitoring.
• •Take ownership of assigned initiatives, proactively managing deliverables, dependencies, issues, and timelines.

Key Measures of Success

• •Portfolio Health: Active base, retention/churn, engagement, recharge, usage, ARPU and customer value.
• •CRM Effectiveness: Conversion, incremental revenue, retention uplift, reactivation, upsell/cross-sell and campaign ROI.
• •Insights & Analytics: Quality, accuracy and timeliness of analysis; ability to identify drivers and recommend actionable interventions.
• •Execution: Timely and accurate delivery of CRM and portfolio initiatives.
• •Optimisation: Measurable improvement generated through segmentation, experimentation, and continuous optimisation.

Skills & Competencies

• •Strong analytical and commercial thinking with the ability to translate data into business actions.
• •Good understanding of CRM, customer lifecycle management, segmentation, and campaign measurement.
• •Strong Excel and PowerPoint capabilities; experience with BI/analytics tools is advantageous.
• •Strong problem-solving skills with attention to detail and a customer-centric mindset.
• •Effective communication and stakeholder management across cross-functional teams.
• •Ability to independently manage multiple priorities and deliver against timelines.

REQUIREMENTS:

The role is expected to demonstrate ownership beyond reporting , independently managing defined areas of portfolio and CRM performance and proactively identifying opportunities for improvement.

Monitor → Analyse → Identify Opportunity → Recommend → Execute → Measure → Optimise

Success in the role means not only explaining what happened , but determining why it happened, what action should be taken, and whether that action delivered measurable commercial impact .