Senior B2B Marketing Manager

About Us Our company is on a mission to reduce food waste and make high-quality, affordable food accessible to everyone. Through our innovative app-based marketplace, we connect shoppers with discounted perishable items while helping retailers turn would-be waste into revenue and meaningful environmental impact. We’re growing quickly across North America and partnering with retailers of all sizes to expand our reach.

If you’re passionate about creating real change for people and the planet, we’d love for you to join us. Your work here will directly contribute to a mission that helps families save money, reduces waste, and builds a more sustainable future.

What We're Looking For

We're looking for a Senior Manager, B2B Marketing who brings an ownership mentality and sits at the intersection of marketing and revenue. This is a B2B and partner marketing seat, not a consumer marketing one: you'll own how Flashfood reaches and engages the enterprise grocery retailers we partner with, combining demand generation and account-based marketing aimed at retail buyers with co-marketing programs built jointly with our retail partners. You'll build the campaigns and account strategies that move buyers from awareness to signed partnership.

Our buyers are senior grocery operators — VPs and Directors of Merchandising, Operations, and Finance at major chains. Our go-to-market is focused and precise by design, which means every program needs to earn its place. You'll have real ownership over strategy and spend, reporting to the VP of Marketing and Communications and working closely with our Revenue and Partnerships teams to build a demand engine that's high impact and measurable.

What You'll Do

Own Flashfood's Market Presence

Define how Flashfood shows up to enterprise grocery retailers across every buyer touchpoint

Build the annual B2B marketing plan, establishing priorities, investment areas, and campaign themes that support revenue goals

Develop a deep understanding of grocery retail decision-makers and continuously refine how we engage them

Partner with Revenue leadership to identify market opportunities and strategic growth initiatives

Act as the connective tissue between Product Marketing, Sales, Partnerships, and Customer Success to ensure a consistent market narrative

Lay the groundwork to build and eventually lead a team as the B2B marketing function grows

Build Demand and Create Pipeline

Design and execute targeted campaigns that generate engagement and pipeline from priority retailer accounts

Develop account-based programs that combine paid media, email, and personalized outreach

Build co-marketing programs — joint, partner-funded campaigns developed together with retail partners — alongside retailer-directed demand generation and ABM

Create scalable approaches to engaging senior retail decision-makers while maintaining a highly targeted go-to-market motion

Leverage buyer signals, intent data, and AI-powered workflows to identify opportunities and activate campaigns

Continuously test, optimize, and evolve programs based on performance and business priorities

Establish Flashfood as an Industry Voice

Own Flashfood's LinkedIn strategy, including company presence, executive thought leadership, content promotion, and audience growth

Build a content strategy that supports awareness, consideration, and deal acceleration across the buyer journey

Partner with Product Marketing to translate customer insights, product innovation, and industry trends into compelling stories

Create customer success narratives, ROI-focused case studies, and proof points that demonstrate measurable retailer outcomes

Identify opportunities to elevate Flashfood's visibility within grocery, retail technology, and sustainability conversations

Create High-Value Customer and Prospect Experiences

Lead Flashfood's event and field marketing strategy, including trade shows, retailer meetings, executive dinners, and industry gatherings

Design programs that create meaningful interactions with senior grocery leaders and support relationship-building throughout the sales cycle

Ensure every event and engagement program has clear objectives, follow-up plans, and measurable business outcomes

Measure Impact and Improve Performance

Define the metrics that matter and build reporting that clearly connects marketing activity to pipeline and revenue outcomes

Partner with RevOps to strengthen attribution, lead management, and performance visibility across the funnel

Evaluate and implement AI, automation, and emerging technologies that improve efficiency and effectiveness

Deliver actionable insights and recommendations to leadership based on campaign, channel, and pipeline performance

Foster a culture of experimentation, learning, and continuous improvement

What You'll Bring

8+ years in Marketing with 5+ in B2B or partner marketing, where the core of your work has been built in direct partnership with, or toward, other brands and organizations — this is not primarily a consumer or brand marketing background

Experience marketing within an industry that has gone through major evolution, and having been part of that shift from the B2B side

Comfort operating in highly cross-functional environments — you don't think about B2B marketing in a silo

A track record of owning strategy and making channel investment decisions

Proven campaign strategy and execution experience across channels, including building, tracking, and optimization

Experience owning company strategy for trade shows, industry events, hosted dinners, and other field programs

Strong content development experience, including campaign copy, targeted emails, and event promotion

A strategic thinker and clear communicator who can articulate the plan clearly to both marketing and sales stakeholders

Genuine fluency with AI tooling for B2B marketing activations

A natural cross-functional partner who keeps internal teams aligned and bought into the B2B marketing strategy

Nice-to-Haves

Product marketing experience

Direct experience in grocery, retail, or CPG — we're equally open to strong candidates from adjacent enterprise B2B industries with sharp ABM instincts

What We Offer

Competitive salary, equity, and comprehensive benefits

100% remote work with flexibility and trust

Mission-driven work that reduces food waste and expands access to affordable food

A fast-growing, collaborative team with big ambitions

Real opportunities for career growth

Flashfood is an equal opportunity employer and is committed to building a diverse, inclusive, and equitable workplace. We welcome candidates from all backgrounds and experiences, and we’re dedicated to creating an environment where everyone feels supported and empowered to do their best work.