Senior Brand Designer

The purpose of this role is to be interested in the full spectrum of design with a growing knowledge of where aesthetic look-and-feel overlaps with behavioural user experience. They are a key member of the creative department to realise the creative output and creative product.

Job Description:

Role Overview

We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft, strategy, and technology.

Key Responsibilities

1. Brand Identity & Systems

Lead the creation and rollout of brand identity systems across all touchpoints: –Logos, color, typography, motion principles, and visual language, illustration

Develop brand guidelines and design toolkits that other teams can use without breaking the system

Translate brand positioning and strategy into compelling visual identity

Own design quality from early concepting through to final delivery

2. Collaboration & Presentation

Work closely with Creative leads to align brand expression with strategy

Present work clearly and confidently to internal stakeholders and clients

– Articulate the thinking behind every creative decision

Contribute to pitches and new business presentations, often under tight timelines

Mentor junior designers and provide clear, actionable feedback.

3. AI-Powered Creation

Use AI tools to accelerate ideation and visual exploration:

– Midjourney, Adobe Firefly, Magnific

4. Speed, Quality & Scale

Manage multiple projects simultaneously without losing quality

Stay current on regional trends, aesthetics, and cultural shifts across GCC and MENA

Adapt brand systems for bilingual English/Arabic applications

Required Skills

Software

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Figma

AI Tools

Midjourney / Adobe Firefly

Magnific / Topaz for image enhancement

Experience Profile

5–7 years in branding and visual identity design

Agency experience

Portfolio demonstrating identity systems built from scratch or significantly evolved

GCC / Saudi market understanding

Personality & Mindset

Thinks in systems, executes with precision

Curious about AI and actively integrates new tools into workflow

Strong visual taste and cultural awareness

Reliable and self-driven under deadline pressure

Location:

Cairo

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent