Senior Campaign Manager, ABX

Description

Sprout Social is looking to hire a Senior Campaign Manager, ABX to join the Revenue Marketing team. This is a highly strategic individual contributor role at the center of Sprout’s enterprise go-to-market motion — responsible for owning the ABX strategy that turns target account lists into pipeline, and pipeline into revenue.

This person is the quarterback of Sprout’s ABX motion. They set the strategy, align the stakeholders, and ensure that every channel — digital, field, content, brand, and sales — is working in concert around the accounts that matter most.

Why join Sprout’s Revenue Marketing team?

Revenue Marketing at Sprout is where strategy meets execution. We own the full funnel across sales-led and self-serve motions, and we hold ourselves accountable to the numbers. This role sits at a pivotal intersection: close enough to the field to move with urgency, and embedded deeply enough in marketing to shape how we go to market at scale.

If you’re the kind of marketer who thinks in buying groups, measures everything, and thrives when you’re influencing a room full of stakeholders without direct authority — this is your kind of team.

What you’ll do

You own the channel infrastructure and measurement layer of Sprout’s ABX motion, designing how we reach, engage, and track our key accounts across paid media, web, content, and the reporting and analytics to show impact and ensure every dollar and every signal is tied back to pipeline.

This role is one half of a two-part ABX model. You’ll work lock step with field marketing and collaborate on who to target, how we’ll engage with them across physical and digital experiences and what infrastructure and measurement layers are required to ensure we’re maximizing reach, awareness, pipeline and revenue.

Own paid digital strategy and third-party digital sponsorships. Define how paid digital investment is deployed against target accounts — including channel mix, audience targeting, and bid strategy — and manage third-party digital sponsorship relationships to ensure they are strategically selected, well-activated, and measured against account engagement outcomes.

Own account-level web personalization and retargeting. Build and manage the digital infrastructure that delivers personalized web experiences and retargeting to target accounts and buying groups — ensuring every touchpoint across the web funnel is relevant to where an account is in its journey, and coordinated with Field Marketing’s on-the-ground engagement.

Own content strategy and persona messaging. Define the content strategy and campaign narrative that underpins the ABX motion — including the persona-level messaging frameworks that inform how every digital channel speaks to target accounts. Collaborate with Field Marketing on account-specific content needs, while owning the strategic content architecture that scales across the program.

Own intent signal strategy and Revenue Operations alignment. Define which intent signals drive account prioritization and digital campaign sequencing, and partner closely with Revenue Operations to connect the ABX motion to pipeline data, account scoring models, and enterprise revenue targets — ensuring digital campaigns are always pointed at the accounts that matter most to sales.

Own ABX full-funnel attribution, reporting dashboards, and campaign optimization. Build and maintain the attribution models and reporting infrastructure that tie every digital touchpoint back to account-level pipeline and revenue impact. Partner with Marketing Operations on the underlying data flows and campaign infrastructure, and use performance insights to continuously optimize channel mix, targeting, and spend.

What you’ll bring

You are a strategic B2B marketer with deep ABX or ABM expertise and a track record of driving enterprise pipeline through highly coordinated, multi-channel programs. You know how to own a strategy, rally cross-functional partners around it, and hold the line on measurement — even when you’re not the one executing every tactic. You bring equal parts analytical rigor and stakeholder savvy, and you know that the best ABX programs live and die by Sales alignment.

The minimum qualifications for this role include:

8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably within SaaS or technology organizations

Proven track record of owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions

Experience operating as a highly strategic individual contributor — setting strategy and directing cross-functional execution without direct management authority

Strong ability to influence and align stakeholders across Sales, Marketing, and Operations — including senior leadership — without a direct reporting line

Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context

Strong analytical skills with the ability to translate account-level engagement data into actionable insights and executive-ready reporting

Exceptional communication and stakeholder management skills — you can present pipeline impact to a CRO and walk an SDR through a play with equal clarity

Preferred qualifications for this role include:

Hands-on experience with ABM platforms such as 6sense or Demandbase, and marketing automation platforms such as Marketo or HubSpot

Familiarity with CRM systems (Salesforce) and multi-touch attribution and pipeline measurement frameworks

Experience with intent data activation, account scoring, and buying group engagement strategies

Background supporting enterprise SaaS GTM motions, ideally with exposure to both sales-led and product-led growth environments

Experience developing and delivering Sales and SDR enablement materials tied to active ABX programs

How you’ll grow

Within 1 month, you’ll plant your roots, including:

Build relationships with Campaigns leadership and key cross-functional partners across Field Marketing, Revenue Operations, Marketing Operations, and Sales leadership

Develop a deep understanding of Sprout’s enterprise GTM motion, existing ABX infrastructure, current digital channel performance, and how Field Marketing’s account relationship motion works alongside this role

Audit current paid digital programs, personalization capabilities, attribution models, and reporting dashboards — identifying the highest-leverage gaps and optimization opportunities

Within 3 months, you’ll start hitting your stride by:

Take ownership of paid digital, web personalization, retargeting, and content strategy with a clear operating cadence in place with Field Marketing, RevOps, and Marketing Operations

Establish or refine the attribution model and reporting dashboard that ties ABX digital activity to account-level pipeline, with initial reporting delivered to stakeholders

Build early trust as a technical and strategic partner to Field Marketing and Sales — demonstrating that the digital layer is amplifying their on-the-ground motion

Within 6 months, you’ll be making a clear impact through:

Run a fully optimized digital ABX motion — paid, personalization, retargeting, and content working in coordinated sequence — with clear performance reporting tied to pipeline outcomes

Deliver regular attribution reporting that gives Sales and Marketing leadership a clear view of how digital ABX activity is influencing enterprise pipeline

Establish yourself as the go-to owner of ABX channel infrastructure and measurement across Marketing, Sales, and RevOps

Within 12 months, you’ll make this role your own by:

Own ABX digital strategy through annual and long-range planning cycles — with a strong point of view on channel investment, sponsorship selection, content priorities, and measurement evolution

Build a best-in-class ABX digital program with scalable i