Senior Copywriter

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Role: Senior Copywriter

Reporting to: Creative Director - Copy

Location: Mumbai

About Us: VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

About the Role: We are looking for a Junior Copywriter with a flair for words and storytelling to join our creative team. In this role, you will work closely with senior creatives, art directors, and strategists to deliver engaging content across digital, social, and traditional platforms.

Roles & Responsibilities:

Assist in developing creative concepts and copy for integrated campaigns.

Collaborate with art directors and designers to bring ideas to life.

Adapt tone and style based on brand guidelines and campaign requirements.

Support in brainstorming sessions and contribute fresh, original ideas.

Edit and proofread copy to ensure accuracy, clarity, and brand alignment.

Stay updated on industry trends, cultural moments, and digital innovations.

Skills and Competencies:

1–3 years of relevant experience.

Strong command of English with excellent writing, editing, and grammar skills.

Ability to work in a fast-paced, collaborative environment.

Keen interest in advertising, branding, and digital trends.

A curious, proactive mindset with a willingness to learn and grow.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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