Senior Director, Creative

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

We’re looking for a Senior Director, Creative to lead and scale our design function as a conceptual, strategic, and operational pillar of the Creative and Brand organization.

This role is responsible not only for visual excellence, but for building, developing, and maintaining a high-performing design team grounded in strong conceptual thinking. Success in this role depends on the ability to set a clear creative bar, move decisively when standards aren’t met, and actively mentor emerging leaders so responsibility and ownership can be pushed downward—freeing this role to operate up, out, and across the organization.

The Senior Director, Creative partners closely with strategy, brand, and creative leadership to ensure our visual systems are insight-led, scalable, and emotionally resonant.

WHAT YOU’LL DO

Leadership, Team Building & Talent Development

Lead and scale a high-performing, conceptually strong design team spanning brand, motion, and multi-disciplinary creative

Build teams intentionally—prioritizing conceptual thinking, taste, and strategic fluency, not just executional skill

Establish and uphold a clear, non-negotiable quality bar for design, craft, and thinking

Act decisively when performance does not meet expectations—making changes quickly, thoughtfully, and in service of the team’s long-term health

Mentor and develop junior leaders so they are prepared to take on delegated ownership, responsibilities, and team leadership

Push leadership downward, enabling designers and emerging leads to operate with confidence and autonomy

Create clear growth paths, expectations, and feedback mechanisms for all levels of the team

Systems, Process & Operational Scale

Design and implement repeatable design systems, workflows, and processes that allow the team to deliver consistently high-quality work at scale

Identify inefficiencies in briefing, reviews, production, and delivery—and proactively solve for them

Partner with Creative Ops and Marketing Ops to ensure design processes scale with organizational growth

Build templates, frameworks, and visual systems that reduce friction and increase speed without compromising quality

Balance craft excellence with operational rigor, making “great work, done efficiently” the standard

Strategic & Conceptual Leadership

Partner deeply with the strategy function within the Creative and Brand team to ensure design is rooted in clear strategic intent

Translate insights, positioning, and brand frameworks into compelling, scalable visual systems

Pressure-test strategy through a design lens—helping refine ideas into clear, emotionally resonant expressions

Ensure design work ladders back to brand and business objectives, not just aesthetic goals

Champion conceptual thinking across the design team, ensuring ideas drive visuals—not the other way around

Strategy Partnership & Integration

Act as a creative counterpart to strategy leadership, collaborating early to shape creative direction and success criteria

Ensure the design team operates from shared strategic frameworks, not isolated project briefs

Help codify the strategy into clear visual guidance that enables faster, more confident execution

Establish strong working rhythms with strategy partners through working sessions, reviews, and planning checkpoints

Proactively surface and resolve misalignment between strategy and execution

Cross-Functional & Executive Leadership

Operate upward by partnering with senior leadership and executives to align design strategy with business priorities

Operate across marketing by building trusted relationships with Brand, Product Marketing, Demand, Events, Content, and Comms teams

Serve as the final decision-maker on visual direction for the brand

Anticipate cross-functional needs and creative risks before they arise—and build processes to address them

Represent the design function as a strategic partner, not just a service function

Creative Oversight & Craft

Own and evolve the visual identity and design systems for the brand across all touchpoints

Provide creative direction across:

Brand and campaign design

Website and digital experiences

Event and experiential marketing

Paid media, OOH, and motion

Internal-facing brand materials and presentations

Partner closely with motion designers to integrate movement into the brand system

Oversee freelancers, vendors, and production partners to ensure consistency and quality

Step into hands-on design selectively when strategic or conceptual leadership is required

WHO YOU ARE

15+ years of professional design experience, with senior leadership responsibility

5+ years of people management experience, including building and evolving teams

Proven ability to build conceptually strong, high-performing creative teams

Strong strategic thinker who connects design decisions to brand and business outcomes

Comfortable making difficult people decisions in the service of quality and scale

Experienced in both agency and client-side environments

Deep expertise across design tools and systems (Adobe Creative Suite, Figma, motion fundamentals)

Confident partnering with developers, strategists, and senior stakeholders

WHAT SUCCESS LOOKS LIKE

The design team consistently delivers conceptually strong, visually compelling work at scale

Clear systems exist for how design work is conceived, executed, reviewed, and delivered

Junior leaders are growing into meaningful ownership roles, reducing dependency on senior leadership

Performance issues are addressed quickly and constructively

Strategy and design are tightly integrated, with fewer downstream misalignments

Cross-functional partners view design as a strategic thought partner, not just an execution arm

The brand feels cohesive, intentional, and emotionally resonant across every touchpoint

You are not waiting for guidance/direction, but proactively bringing solutions based on your deep knowledge of the business and partners

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $144,000 and $215,000/year, with an expected On Target Earnings (OTE) between $172,000 and $256,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.

#LI-Hybrid

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of