Senior Director of Digital Communications

About Reproductive Freedom for All (Formerly NARAL Pro-Choice America)

For more than 55 years, Reproductive Freedom for All and its chapters have fought to protect and expand reproductive freedom —including access to abortion and contraception — for everybody. We are powered by our more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who believe every person should have the freedom to make the best decision for themselves about if, when, and how to raise a family.

Reproductive Freedom for All centers diversity, equity, inclusion, and justice in our organization and our work. Continuously learning from our history, we hold ourselves accountable to achieve reproductive freedom with equitable access for everybody. As the oldest and largest national membership organization primarily focused on advocating for abortion access, we organize and mobilize, galvanizing millions of people to take action to defend reproductive freedom, and shining a spotlight of accountability on bad actors who work to impose their ideological agenda on others. We also work to elect champions for reproductive freedom and advance state and federal legislation to safeguard it. For more information on Reproductive Freedom for All, please visit our website .

About the role:

Reproductive Freedom for All is looking for a tested digital communications leader to build and lead one of the most ambitious digital communications programs in politics.

We're looking for someone whose expertise has been built through robust experience—someone who knows what exceptional digital communications looks like, exercises strong judgment in fast-moving environments, and is driven to keep learning as platforms, technology, and audience behavior evolve.

This is not a role for someone who thinks digital communications is simply about posting content. We are looking for a leader who understands that every post, every video, every podcast, and every campaign is an opportunity to mobilize our more than 4.5 million members, engage the 8 in 10 Americans who support reproductive freedom, reach new audiences, shape culture, build political power, elect reproductive freedom champions, and hold anti-abortion politicians accountable at the ballot box.

As our Senior Director of Digital Communications, you will set the vision for Reproductive Freedom for All's digital communications program—leading our social media presence, creative operation, podcast ecosystem, YouTube strategy, creator partnerships, executive digital communications, and the talented team responsible for bringing that vision to life. You'll build, mentor, and inspire a high-performing team committed to setting the standard for digital excellence in the reproductive freedom movement, creating a culture where creativity, experimentation, thoughtful feedback, collaboration, and continuous learning are expected every day.

You’ll understand that digital doesn’t just raise our profile—it’s a critical part of our strategy. You’ll build relationships across teams and execute strategies integrated with our communications, government relations, political, and organizing teams. Your goal is not just more clicks and follows, it’s electing reproductive freedom champions, holding politicians accountable, and defending and expanding reproductive freedom policies.

You'll know when to move quickly and when to slow down. You'll understand that factual doesn't have to mean boring. Serious doesn't have to mean stale. You'll know how to communicate complicated issues with clarity, humanity, urgency, and creativity.

You'll constantly ask:

"Will this stop someone's scroll?"

"Will this reach someone new?"

"Will this make someone care?"

You'll stay laser focused on impact—not vanity metrics—measuring success by whether our work mobilizes members, reaches new audiences, shapes the national conversation, and helps build the power needed to protect reproductive freedom.

You'll help establish Reproductive Freedom for All as the premier digital hub for creators, influencers, celebrities, and trusted messengers in the reproductive freedom movement, while elevating the digital voices of our organization's leaders and expanding our influence far beyond our own channels.

Most importantly, you'll be the kind of leader people want to work for—someone who develops talent, inspires teams, welcomes feedback, raises the creative bar every day, and believes exceptional digital communications doesn't just tell stories. It builds movements, grows political power, and helps secure reproductive freedom for future generations.

Location: Hybrid in Washington, DC

Reports to: Senior Vice President of Communications and Digital Strategy

Positions Directly Reporting to this Position: Deputy Director of Social Media

This Position Is : Full Time, Exempt, Non-Union

Salary: $165,000 - $205,000

Responsibilities:

Strategy

Lead Reproductive Freedom for All's digital communications program, setting the vision and raising the standard for how the organization shows up across every digital platform;

Lead the organization's creative vision across social media, video, podcasts, graphics, photography, and digital storytelling, ensuring content is compelling, factual, thoughtful, emotionally resonant, and built to perform;

Develop digital strategies rooted in performance, audience behavior, and platform expertise—understanding that every post, video, graphic, and campaign is an opportunity to mobilize our members, reach new audiences, strengthen our movement, and build the political power necessary to protect and expand reproductive freedom;

Establish clear goals, performance benchmarks, and reporting systems that measure meaningful impact, using data and insights to continually improve creative execution, audience growth, engagement, and organizational influence;

Lead the strategic vision, production, promotion, and long-term growth of My Body. My Pod., expanding its reach while identifying new opportunities across YouTube and other long-form storytelling platforms;

Shape how the organization's leaders show up online, building executive digital platforms that expand our influence while positioning Reproductive Freedom for All as the leading digital voice in the reproductive freedom movement.

People Management

Build, lead, mentor, and inspire a high-performing team of digital strategists, content creators, designers, and communicators—creating a culture of creativity, collaboration, continuous learning, and accountability where people are empowered to do the best work of their careers;

Work collaboratively across Communications, Government Relations, Political, Organizing, Development, Digital Marketing, and Campaigns to ensure integrated messaging, cohesive storytelling, and coordinated digital execution across the organization.

Content & Platforms

Lead the organization's social media ecosystem across Instagram, TikTok, Threads, X, Bluesky, LinkedIn, YouTube, and emerging platforms, ensuring every channel works together to grow our movement, mobilize our members, and advance organizational priorities;

Foster a culture of experimentation, encouraging the team to test new ideas, embrace emerging platforms and formats, learn from analytics, and continually evolve as the digital landscape changes;

Build and manage a best-in-class content operation that consistently delivers creative work people choose to watch, share, and engage with—not content produced simply to fill a publishing calendar;

Develop and manage a comprehensive YouTube strategy that extends the organization's storytelling, grows subscribers, and creates new opportunities to engage audiences through video;

Manage rapid response digital communications during key political moments, ensuring the organization moves quickly without sacrificing accuracy, creativity, or strategic discipline;

Stay relentlessly curious a