Senior GTM Engineer – Web & AI

About Hiya

At Hiya, we’re making business calls more trusted, useful, and effective.

Voice remains one of the most important ways businesses communicate with their customers, but the value of a call depends on trust. When customers do not recognize who is calling or why, important conversations are missed, customer relationships suffer, and business outcomes are harder to achieve.

Hiya helps businesses create trusted calling experiences that benefit both sides of the conversation: enterprises can reach customers with confidence, and customers can answer with confidence. Our products support branded business calling, trusted caller identity, call performance insights, customer engagement, and voice security capabilities that help businesses strengthen relationships and improve outcomes.

This role sits in a core business area for Hiya and is focused on helping SMB and enterprise customers succeed.

What You'll Do

Digital Growth Strategy & Execution

Translate positioning and campaign strategy into compelling, high-converting web experiences

Optimize the buyer journey across awareness, consideration, and conversion stages

Own website KPIs including traffic growth, engagement, conversion rate, and pipeline contribution

• •Develop hypotheses and testing roadmaps to improve performance of top pages
• Increase experimentation velocity across enterprise and PLG segments

Website Architecture & Platform Evolution

Lead migration from Webflow to a modern headless CMS (e.g., Contentful, Sanity, Storyblok)

Architect a scalable React / Next.js-based frontend

Build modular systems enabling rapid campaign and landing page deployment

Maintain strong engineering standards while supporting marketing speed

Establish performance, accessibility, and technical SEO best practices

AI-Enabled Marketing Innovation

Integrate AI agents and LLM APIs to power:

Dynamic content generation

Personalized experiences

SEO & GEO optimization workflows

Scalable localization

Automate content production and experimentation workflows

Explore conversational and adaptive digital experience

Global Expansion & Localization

Own international website expansion across 20+ markets

Design and scale multi-language, multi-region architecture

Build localization workflows within the CMS

Optimize regional SEO and performance

Ensure global compliance and performance standards

Analytics, Attribution & Martech Integration

Architect and implement event tracking, data layers, and attribution frameworks

Maintain hands-on ownership of tools such as:

Google Analytics 4

Amplitude

Google Tag Manager

Ensure clean data flow between website, CRM, marketing automation, and PLG systems

Align web experimentation with paid, organic, lifecycle, and product initiatives

Experience & Performance Standards

Ensure best-in-class mobile and desktop experiences

Maintain Core Web Vitals and performance benchmarks

Champion UX, messaging clarity, and accessibility best practices

What We Are Looking For

5–8+ years in growth engineering, frontend engineering, or product-focused web development

Strong React / Next.js (or similar modern frontend framework) experience

Experience leading headless CMS implementations or migrations

Hands-on experience with web analytics tools (Google Analytics 4, Amplitude, etc.)

Experience implementing A/B testing and experimentation frameworks

Strong understanding of technical SEO, GEO and AEO and performance optimization

Experience integrating APIs and third-party systems into web platforms

You’ll Likely Stand Out If You Have

Experience in B2B SaaS or PLG environments

Familiarity with CRM and marketing automation systems (HubSpot, Salesforce, Segment)

Experience integrating AI APIs (OpenAI, Anthropic, etc.)

Multi-channel support solutions - chatbots, AI Voice Agent, etc.

Experience building multi-language and international web properties

How We Work

Hiya is not a passive environment. We expect people to take ownership, form opinions, and engage directly with hard problems.

We work with a high degree of transparency and autonomy . Context is shared openly, and decisions are discussed, challenged, and then made. Once a call is made, we commit and move forward.

You'll be expected to work through ambiguity, weigh tradeoffs, and take responsibility for results, while keeping a high bar for quality and customer trust.

Every team member at Hiya is expected to live our core values:

Serve, our customers and partners by holding a high bar for trust and quality

Own, share in success and open up to failures

Lead, listen, show up with a point of view but commit entirely once a decision has been made

Improve, even if it means changing course or contradicting ourselves

Do, rather than observe

Our Interview Process

Process Overview

Our standard interview process follows this sequence:

Initial Screen: We confirm baseline alignment, role interest, relevant experience, and logistics.

Hiring Manager (HM) Screen: We evaluate role fit, expectations, and execution readiness.

Live Working Assignment: You'll complete a live, role-relevant assignment designed to reflect the kind of work you would do at Hiya. The assignment focuses on how you think, prioritize, and explain your approach. You'll review your work and discuss your reasoning with the interview panel.

Assignment-Based Interview Loop: Interviewers will explore how you think through the work, ask questions, respond to feedback, and adapt your approach. Each interviewer focuses on specific competencies and how you make decisions, navigate tradeoffs, and collaborate in real time.

Future Hiya Value Interview: An independent conversation focused on your long-term potential, judgment under ambiguity, and ability to create sustained value as scope and complexity increase.

How We Invest in You

• Compensation & Ownership
• Equity Compensation: ownership aligned with your impact and the company's growth

We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.

Come Work With Us!

We're building a team with diverse perspectives, identities, and professional experiences. We evaluate candidates through a business lens and believe that diversity and unique viewpoints make our company stronger, more dynamic, and a great place to build a career.

We've been recognized by Built In, GeekWire, Comparably, G2, Forbes, and Deloitte Technology Fast 500 for our culture, innovation, leadership, compensation, and more. At Hiya, we're a people-centric company focused on helping each employee grow both personally and professionally. We create a culture of support and empowerment that challenges the status quo, resulting in an energized team that's passionate about their work. You'll love working here if you're looking for an innovative challenge that's disrupting an industry. Come join us!

Hiya is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive environment for all employees.