Senior Insights Analyst (Revenue)

• About Us:
• Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.

Bring the Olives - we offer premium customer experience.

Think Big - we believe in always striving for more.

About the role:

We are looking for a passionate analyst who can turn data into actionable insights. Working within the broader Live Ops and Monetisation teams, the successful candidate will work across multiple areas of the business covering gamification, content, promotions and retention, helping to understand player behaviour and drive significant value throughout the business.

Key Responsibilities:

Proactively analyzing player behavior to identify trends, patterns, and opportunities for business growth and to enhance player experience

Providing clear recommendations to the business based on structured insight and an understanding of how those recommendations impacts players

Collaborating with cross-functional teams to deeply understand business problems to drive the best impact

Conducting ad-hoc analysis to support business initiatives, product launches, and marketing campaigns

Helping to monitor business critical KPIs to track the success of initiatives and identify areas for improvement

Create new ways measure value, constantly enhancing the way we use data to drive our strategy

Work with the wider BI and data teams to ensure we have all relevant data and dashboards available to constantly improve the level of Insight provided

Staying informed about industry trends, best practices, and emerging technologies in data analysis and applying them to improve our analytics capabilities

Strong communication skills with the ability to explain complex analysis to a wide range of stakeholders

Requirements:

Previous iGaming/online casino experience

Strong SQL skills for data manipulation and analysis

Proficient with Excel with Tableau experience also preferable

Strong business acumen with a solid grasp of online casino economics

Experience working with large datasets and performing exhaustive data analysis

Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical stakeholders

Proactive problem-solving skills, with the capability to anticipate and mitigate potential issues

Ability to thrive in fast-paced settings

What we offer:

Competitive salary

Performance-based bonus

Career and skills development opportunities

Fun and collaborative team environment

New modern office space