Senior Manager - Digital Category Management

Company Background:

Established in 1928, Genuine Parts Company is a leading global service provider of automotive and industrial replacement parts and value-added solutions. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries supported by more than 63,000 teammates. Learn more at genpt.com .

Position Purpose:

Reporting to the Director of B2B Digital Operations & Experience, this role is a critical leadership position responsible for shaping and scaling digital category performance across NAPA’s multi-billion-dollar B2B eCommerce business.

We are seeking a Sr. Manager, Digital Category Management to lead a high-impact team and drive measurable growth through best-in-class omni-channel merchandising, category strategy, and customer experience optimization across 6,000+ locations and thousands of customers in the U.S. and Canada.

This role requires a strategic, but hands-on builder and operator- a proven leader who can develop high-performing teams, influence across a complex organization, and deliver sustained financial results at scale.

Responsibilities:

What You Own

Omni-Channel, digital first, category performance across assigned categories

End-to-end digital merchandising strategy (search, browse, taxonomy, product content)

In collaboration with functional partners, omni-channel merchandising strategy (availability, delivery promise, pricing & promotions, post order experience, account management, etc.)

Conversion rate, traffic growth, and digital revenue expansion

Scalable playbooks for category growth and operational excellence

Leadership and development of a multi-layered team

Team Leadership

Lead, scale, and evolve a multi-functional team of Digital Category Managers and Operations Leads

Build a high-performance culture with clear accountability, strong coaching, and succession planning

Develop future leaders and create a deep leadership bench

Establish operating rhythms, performance standards, and decision frameworks

Category Performance & Financial Stewardship

Own digital revenue performance, forecasting, and goal attainment across assigned categories

Drive improvements in conversion, traffic, average order value, and attach rates

Define and execute category growth strategies using data-driven insights

Partner with merchandising, inventory, and product teams to align, prioritize and drive omnichannel strategies that drive increased sales, & digital adoption

Category Management & Omni-Channel Experience Leadership

Define and champion best-in-class omni-channel merchandising offering & experience

Set the strategy for how categories show up online - assortment, placement, content, discoverability, availability, delivery promise, post-purchase experience

Lead category business reviews and growth planning with clear KPIs and accountability

Identify and unlock opportunities through omni-channel analytics, customer behavior, and performance data

Own and drive improvements in the category experience roadmaps, with operational oversight for:

Onsite merchandising

Search & navigation

Product content & data quality

Identify systemic barriers (process, data, tooling) and drive cross-functional solutions

Stakeholder Communication

Deliver clear, concise executive-level narratives grounded in data

Influence senior stakeholders to align on priorities, investments, and outcomes

Translate complex performance data into clear, actionable insights

Location :

GPC has two work locations to choose from, Duluth or Atlanta office.

We offer a Flexible Work Policy that permits eligible employees to work a hybrid remote schedule.

Desired Qualifications & Experiences:

Bachelor’s degree in marketing, business, technology, or equivalent experience.

10+ years of experience in eCommerce, digital and omni-channel merchandising, or category management

Experience in B2B or multi-channel retail or B2B environments strongly preferred

Proven track record of driving online revenue growth at scale

Deep expertise in digital merchandising, including search, navigation, taxonomy, and product content optimization

Experience leading and developing high-performing teams in a complex organization

Strong analytical mindset with experience leveraging data to drive decisions

Ability to operate at both strategic and tactical levels

Exceptional stakeholder management and influence skills

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.