Senior Manager - Employer Branding

About Zinnov

Zinnov is a global management consulting firm that helps organizations make decisions that actually get used — and deliver results that matter. For over two decades, we’ve partnered with leading enterprises, high-growth technology companies, and investors to answer some of the toughest questions they face:

Where should we invest?

How do we scale globally?

What capabilities will win in the next decade?

Our work shapes market entry strategies, global operating models, M&A decisions, and long-term growth bets. We’re known for being data-led, execution-focused, and outcome-driven — not opinion-heavy slideware.

At Zinnov, how you work matters as much as what you deliver. We value independent thinking, crisp communication, and early ownership. With 450+ professionals across 10 global offices, we work across industries including Digital Services, ER&D, Enterprise Software, Semiconductors, Healthcare, BFSI, Automotive, Media & Telecom, and Private Equity.

Zinnov isn’t for everyone. It’s for people who want steep learning curves, honest feedback, and the chance to see their work influence real business decisions — not just presentations.

Why Globalization Excellence (GE)

Zinnov's Globalization Excellence (GE) practice helps leading enterprises build and scale Global Capability Centers (GCCs) end-to-end — from Design & Discovery to Build, Scale, and Run .

In GE, you don't work in silos. You:

Own strategic, end-to-end client engagements.

Partner with GCC leaders, CHROs, and business executives to solve talent and branding challenges.

Work across GCC advisory, managed services, and consulting engagements.

Influence leadership decisions that shape long-term talent, employer brand, and business transformation strategies.

This is where strategy meets consulting, leadership, and execution — and where employer branding becomes a business growth lever.

About the Role

As Senior Manager – Employer Branding & Communications , you will serve as a strategic advisor to GCC leaders, CHROs, and Talent Acquisition teams, helping organizations build distinctive employer brands that attract, engage, and retain top talent.

This role goes beyond employer branding execution. You will define Employer Brand Strategies , build Employee Value Propositions (EVPs) , lead integrated branding and communications programs, manage client engagements, mentor teams, and contribute to the growth of Zinnov's Globalization Excellence practice through thought leadership and business development.

What You'll Do

Employer Brand Strategy & Advisory

Partner with GCC leaders, CHROs, and Talent Acquisition teams to define employer brand strategy aligned with business and talent goals.

Develop compelling Employee Value Propositions (EVPs) based on employee insights, talent research, and competitive benchmarking.

Build employer brand frameworks, messaging architectures, and differentiated talent narratives.

Advise senior stakeholders on employer positioning, talent strategy, and market perception.

Talent Attraction & Recruitment Marketing

Design and lead integrated recruitment marketing campaigns across digital, social media, events, partnerships, and talent communities.

Develop scalable hiring campaign playbooks and employer branding frameworks.

Partner with Talent Acquisition teams to improve candidate engagement, experience, and hiring outcomes.

Drive recruitment marketing initiatives that strengthen employer visibility and talent attraction.

Communications, Content & Thought Leadership

Create compelling content showcasing culture, innovation, leadership, careers, and business impact.

Lead thought leadership initiatives through reports, blogs, webinars, whitepapers, videos, and industry events.

Build executive branding programs that enhance leadership visibility and credibility.

Ensure consistent messaging across all employer branding and communication channels.

Employee Advocacy & Internal Branding

Design employee advocacy and storytelling programs that amplify authentic employee experiences.

Drive internal branding initiatives that strengthen employee engagement and organizational culture.

Partner with HR and business leaders to support change communication and engagement initiatives.

Build programs that foster employee pride and employer brand ambassadors.

Partnerships, Industry Presence & Brand Visibility

Build relationships with universities, industry associations, media partners, and talent communities.

Identify opportunities to enhance employer brand visibility through awards, conferences, and industry forums.

Create strategic partnerships that strengthen employer brand recognition globally.

Collaborate with ecosystem partners to expand talent branding initiatives.

Measurement & Strategic Insights

Establish employer branding dashboards and measurement frameworks.

Track awareness, engagement, candidate quality, hiring outcomes, and employer sentiment.

Use talent market insights and analytics to optimize employer branding strategies.

Present data-driven recommendations to senior stakeholders and clients.

Leadership, Client Management & Practice Growth

Own end-to-end delivery of employer branding consulting engagements.

Lead strategic discussions with GCC leaders, CHROs, and executive stakeholders.

Manage, mentor, and develop Managers, Consultants, Senior Associates, and Associates.

Translate client objectives into structured workstreams, deliverables, timelines, and measurable outcomes.

Support proposals, client presentations, solution development, and business growth initiatives.

Contribute to thought leadership and strengthen the Employer Branding practice within Zinnov.

What You Bring

Qualifications & Experience

MBA, PGDM, or equivalent Master's degree.

8–10+ years of experience in Employer Branding, Marketing, Communications, Consulting, or related fields.

Proven success delivering employer branding, recruitment marketing, or strategic communication initiatives.

Experience advising senior stakeholders and managing multiple client engagements.

Demonstrated leadership experience managing and mentoring teams.

Key Skills

Strategic consulting and business problem-solving.

Employer Branding Strategy and Employee Value Proposition (EVP) development.

Strong understanding of GCC ecosystems and talent markets.

Executive stakeholder management and influencing skills.

Recruitment Marketing and Brand Communications.

Thought Leadership and Executive Branding.

Data-driven storytelling and analytical decision-making.

Strong program and project management capabilities.

Team leadership, coaching, and people development.

Business development and commercial acumen.

Desirable

Experience working with Global Capability Centers (GCCs).

Ability to influence CXOs, CHROs, and senior business leaders.

Experience leading geographically distributed teams and global branding initiatives.

Strong market research, competitive intelligence, and insight communication skills.

Exposure to consulting engagements and client advisory services.

What Success Looks Like

Clients establish clear, differentiated Employer Brands and Employee Value Propositions (EVPs) aligned with business strategy.

Employer branding initiatives drive measurable improvements in talent attraction, engagement, candidate quality, and hiring outcomes .

Strong, long-term client relationships built through trusted advisory and consistent delivery excellence.

High-performing teams developed through coaching, mentorship, and capability building.

Employer Branding practice grows through thought leadership, innovative solutions, successful client engagements, and business development.

Employer branding decisions are driven by data, market insights, and measurable business impact .

Zinnov strengthen