Senior Manager, Strategic Business Development & Partnerships - Sports Vertical

Join ShopMy – Powering the Future of Digital Marketing

ShopMy is transforming e-commerce by building the infrastructure for human-led curation at scale. We help brands run performance-driven creator programs while enabling top creators to monetize their influence and partner directly with the brands they love—driving discovery through trusted tastemakers and authentic recommendations.

ShopMy recently became a unicorn, raising at a $1.5B valuation with backing from Bessemer Venture Partners, Avenir Growth Capital, and Bain Capital Ventures.

At ShopMy, you're building the future of human-led commerce for the world's best brands, tastemakers, and shoppers. You move fast and see immediate impact in your work, alongside accomplished teammates who are driven by helping find the world's best things. If you’re excited to help shape the future of curated commerce at the intersection of technology, culture, and taste, we’d love to meet you.

About the role

ShopMy is building the most powerful network in creator-led commerce - connecting the world’s most influential tastemakers, brands, and operators in a single ecosystem.

We are looking for a Senior Manager, Strategic Business Development & Partnerships to expand ShopMy’s presence in the world of sports, facilitating partnerships with athletes, brands, sports content creators and more. Reporting directly to our Co-Founder/Chief Business Development Officer, you'll own the full arc - from building the pipeline to closing the partnerships that define it.

This is a builder's role. You'll be opening doors that don't exist yet, shaping how a new category of partner works with ShopMy, and closing deals that materially move the business. If you're an operator and a dealmaker who thrives on both, we want to hear from you.

Roles and responsibilities

Expand + activate ShopMy's sports network: Lead the sourcing, onboarding, and activation of collegiate and professional athletes, sports content creators, and relevant industry partners. Drive measurable outcomes from that network that result in partnerships and revenue expansion.

Win high-leverage accounts: Personally lead the acquisition of top-tier brand and league partners that materially increase ShopMy's GMV, brand equity, and market positioning.

Own marquee partnerships end-to-end: Serve as ShopMy's lead on flagship sports partnerships - shaping what the collaboration looks like, building the athlete roster behind it, and delivering results both sides can point to.

Build the roster into a category: Turn individual signings into a credible, brand-facing sports vertical inside ShopMy's discovery experience.

Represent ShopMy externally: Show up at the events and in rooms where this network lives. You'll be the face of ShopMy in front of top brands, agencies, and athletes.

Partner cross-functionally: Work closely across ShopMy's Creator, Brand, Marketing, and Strategy & Ops teams to ensure business development efforts translate into activation, revenue, and long-term value.

What Sets You Up for Success

7+ years in business development, partnerships, or sales in high-growth environments

A deep, pre-existing network in the sports world: you're already entrenched, whether that's through a sports commerce or apparel company, a league or team, an agency, or a brand's talent org.

A proven track record of closing high-value, relationship-driven deals

Strong executive presence - we would put you in front of a CMO or a top athlete without a second thought

A robust network across creators, brands, talent agencies, and operators

An exceptional ability to open doors and build trust quickly

Strong strategic and analytical thinking - you prioritize markets and opportunities with data

Comfort operating as both operator and closer

Based in NYC or willing to relocate

Willingness to travel

Experience with Salesforce or a similar CRM and outbound tooling

Familiarity with AI tools (ChatGPT, Claude, etc.) and how they can enhance BD workflows

Bonus Points

Experience building or scaling a BD function, including referral or connector-based programs

Experience launching a new vertical, category, or market from zero

Startup experience

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range

$130,000 — $150,000 USD

The provided salary range is base salary, exclusive of bonus potential or commission and is a good faith estimate of cash compensation. ShopMy is flexible pending candidate's experience and how our business needs evolve throughout the search. Every employee of ShopMy receives equity on top of cash compensation!

ShopMy offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

Medical & Dental Coverage at 70%

Equity in ShopMy

Flexible PTO

14 weeks of parental leave

Wellness & Social Stipend

Technology Stipend

Learning & Development Stipend

401k program (3% automated contribution from ShopMy!)

Wellhub Membership

Company retreats

Opportunity to monetize your influence- all employees build out a ShopMy page!

Birthday PTO

Brand new NYC HQ office