Senior Manager Strategic Marketing Advanced Manufacturing & Life Sciences

About You:

We are seeking a Senior Manager of Strategic Marketing to serve as the dedicated marketing partner for our Advanced Manufacturing & Life Sciences line of business, headquartered in Raleigh, NC. This is a high-impact, highly visible role that sits at the intersection of marketing strategy, business development, and capital project intelligence. The ideal candidate brings deep fluency in the engineering and construction (E&C) industry, a working knowledge of capital project execution, and the ability to build and execute marketing programs that resonate with sophisticated industrial clients - both domestically and internationally.

This role demands someone who can operate at speed, manage complexity without losing precision, and take full ownership of outcomes that matter to the growth of the business. As ARCO's footprint in advanced manufacturing grows, this role will evolve with it - with the expectation that the right candidate will help identify and activate new market verticals as opportunities emerge.

This is not a role for someone who punches the clock and checks the box. We are looking for a marketing professional who finds a way, brings energy and precision to everything they touch, and holds themselves accountable to outcomes - not just activity. Above all, we are looking for someone who brings the full package - strategic horsepower, executional discipline, and the personal character to be the kind of marketing partner our leaders genuinely want in their corner.

A Day in the Life:

Campaign Strategy & ROI Ownership

Design, execute, and manage integrated marketing campaigns across digital, content, events, and direct channels - scoped to budget and driven by measurable outcomes

Own campaign performance from planning through reporting, with clear accountability for pipeline contribution, lead generation, and ROI delivered to the business

Manage marketing budgets with discipline and precision, making smart tradeoffs to maximize return while staying on target

Build and maintain reporting frameworks that give leadership clear, honest visibility into what is working and where to invest

Line of Business Marketing

Develop and execute integrated marketing strategies aligned to the growth objectives of the Advanced Manufacturing & Life Sciences line of business nationally

Create compelling positioning, messaging, and content that speaks to the capital project decision-making process - from site selection and feasibility through design-build delivery

Support business development with account-based marketing programs targeting key verticals including pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, and aerospace and defense manufacturing - with the flexibility and curiosity to develop programs in adjacent markets as the line of business scales

Build and execute international marketing programs targeting foreign companies evaluating U.S. manufacturing investment, partnering closely with ADB's FDI practice

Project Promotion & Jobsite Marketing

Attend project kickoff meetings and engage directly with project teams to understand the scope, complexity, and differentiating elements of what ARCO is building

Extract the story from every project - identifying the technical achievements, delivery innovations, schedule wins, and client outcomes that set ARCO apart - and translate them into compelling market-facing content

Develop and execute jobsite marketing programs that create visibility and brand credibility at the point of construction, including signage, photography, video, digital content, and milestone activations

Build a disciplined cadence of project promotion across owned, earned, and paid channels - ensuring that ARCO's executed work actively feeds the business development pipeline

Partner with project managers, operations leaders, and clients to capture content in a way that is accurate, on-brand, and respectful of confidentiality requirements

Treat every project as a proof point - connecting what we build to the markets we are targeting and the clients we want to win

Thought Leadership & Brand Credibility

Lead thought leadership content development - white papers, case studies, technical articles, event presentations, and digital campaigns - that establish ARCO as the design-build partner of choice in advanced manufacturing

Stay consistently attuned to industry trends across the verticals we serve and proactively bring creative, market-relevant ideas that connect with decision-makers in new and differentiated ways

Build ARCO's credibility, trust, and confidence with prospects, clients, and industry influencers in the advanced manufacturing and life sciences space - treating brand reputation as a long-term asset, not a campaign output

Collaboration & Stakeholder Partnership

Collaborate closely with BD leaders, sellers, and seller-doers to develop pursuit materials, capability statements, and proposal content tailored to specific verticals and regions to support our Strategic Pursuits team.

Communicate clearly and confidently with associates and executive leaders alike - including the ability to manage up effectively, bring well-reasoned recommendations, and navigate competing priorities with professionalism

Build credibility with internal leaders by consistently delivering quality work, following through on commitments, and demonstrating a clear connection between marketing activity and business results

Serve as an active contributor on strategic pursuits - bringing marketing firepower to high-value opportunities and functioning as a true team member alongside BD, pursuits, and operations leaders when the stakes are highest

Support trade show strategy, industry event participation, and sponsorship planning across domestic and international venues

Partner with ARCO's corporate marketing and communications team to ensure brand consistency while adapting messaging for technical, sophisticated audiences

Necessary Qualifications:

Experience & Industry Knowledge

8+ years of marketing experience, with a meaningful portion in the engineering, construction, or industrial/manufacturing sectors

Working knowledge of capital project execution - including design-build, EPCM, or comparable delivery models - and the ability to communicate credibly about project lifecycle, cost, and schedule

Experience marketing to or within industries such as pharmaceuticals, biotech, metals, advanced materials, automotive, clean energy, or aerospace and defense - with an appetite for learning and activating new verticals as business priorities shift

International marketing experience, including targeting foreign companies, navigating cultural nuance, and supporting FDI-related business development

Proven ability to develop high-quality technical content and thought leadership that drives engagement with senior-level industrial and real estate decision-makers

Proficiency with CRM platforms (Microsoft Dynamics 365 preferred), marketing automation tools, and digital marketing channels

Bachelor's degree in marketing, communications, business, or a related field; advanced degree a plus

Ability to travel domestically and internationally as needed

How You Show Up

You have a winner's mentality - you find a way, and you consistently deliver what's expected plus one

You bring a high level of vigor to your work - you are energized by complexity, not slowed by it, and you operate with a sense of urgency that matches the pace of the business

You have a rare ability to absorb complex execution models, delivery structures, and technical project dynamics - and translate them into clear, compelling narratives that resonate with prospects and clients who may not speak the language of construction

You thrive in fast-paced environments where priorities shift, timelines compress, and the bar for quality stays high,