Senior Marketing Manager, Knee Reconstruction

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com .

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

People Leader

All Job Posting Locations:

Cincinnati, Ohio, United States of America, Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America

Job Description:

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

DePuy Synthes is recruiting for a Senior Marketing Manager, Knee Reconstruction , located in Palm Beach Gardens, FL, Warsaw, IN, or Cincinnati, OH to lead the U.S. downstream commercialization strategy for the Depuy Synthes Knee platform.

Position Overview

This Senior Marketing Manager will report to the Director, Knee Reconstruction Marketing, and lead a team accountable for downstream strategy and execution across the DePuy Synthes primary knee portfolio. This leader will own the commercial strategy to accelerate market share growth, drive competitive conversions, deepen surgeon engagement, and strengthen the clinical differentiation of the ATTUNE platform and its underpinning surgical philosophies.

The primary knee implant market is one of the most competitive and clinically consequential spaces in orthopedics. Success requires a leader who can translate deep clinical understanding, market intelligence, and surgeon insights into bold commercial strategies that change surgeon behavior and shift share. This role demands a balance of strategic vision and executional rigor -- setting the direction for the team while ensuring disciplined delivery across multiple concurrent initiatives.

In close partnership with Sales, Upstream Marketing, Medical Affairs, Global Education, R&D, Health Economics, and regional marketing partners, this leader will shape the go-to-market approach for the knee implant portfolio, drive clinical messaging and evidence strategy, and build programs that move surgeons along the adoption continuum from awareness through advocacy. The role will also serve as a key voice in shaping upstream portfolio priorities by ensuring downstream commercial realities and surgeon feedback are reflected in product development, technique evolution, and pipeline planning.

Key Responsibilities

Commercial Strategy & Market Share Growth

• •Own and lead the U.S. downstream commercialization strategy for the ATTUNE Knee System, including positioning, messaging, segmentation, competitive response, and market share growth plans.
• •Develop and execute strategic plans that drive competitive conversions, expand surgeon adoption of the Solutions in Motion philosophy, and accelerate penetration of the Kinematic Restoration surgical approach across target segments.
• •Define and prioritize target surgeon segments based on procedural volume, competitive usage, clinical philosophy alignment, and conversion potential; build tailored engagement strategies for each segment.
• •Establish pricing and contracting strategy inputs in partnership with Sales Operations and Commercial Excellence to optimize portfolio value capture.
• •Set annual and quarterly commercial objectives, allocate resources against highest-impact opportunities, and manage the marketing budget to deliver ROI.

Clinical Messaging & Evidence Strategy

• •Lead the development of differentiated clinical value messaging for the ATTUNE platform, grounded in biomechanical evidence, clinical outcomes data, and the Kinematic Restoration surgical rationale.
• •Partner with Medical Affairs and Health Economics to build and deploy the clinical evidence strategy, including publication planning support, evidence compendium development, and health economic value propositions.
• •Translate complex biomechanical and clinical concepts into compelling, surgeon-relevant narratives that resonate across different adopter profiles -- from early innovators to pragmatic majority.
• •Ensure all clinical messaging is defensible, compliant, and competitively differentiated; oversee regulatory and legal review processes for the team's output.

Go-to-Market Planning & Launch Excellence

• •Lead go-to-market planning for new implant configurations, instrument innovations, technique evolutions, and platform enhancements, ensuring field readiness and clear success metrics.
• •Define launch strategy including phased rollout plans, early adopter identification, training requirements, field communications, and post-launch performance tracking.
• •Coordinate cross-functional launch readiness across Sales, Upstream Marketing, Global Education, Supply Chain, and Sales Operations to ensure seamless commercial execution.
• •Conduct post-launch reviews to capture learnings and continuously improve launch processes.

Surgeon Education, Engagement & Advocacy

• •Shape the surgeon education and engagement strategy in partnership with Global Education, including cadaver labs, technique training programs, peer-to-peer forums, fellowship engagement, and visiting surgeon programs.
• •Build and manage key opinion leader (KOL) relationships and surgeon advisory boards that inform strategy, validate messaging, and amplify clinical advocacy.
• •Lead platform presence and engagement strategy at major society meetings including AAOS, AAHKS, and relevant regional and subspecialty conferences.
• •Develop surgeon advocacy programs that convert satisfied users into active champions who drive peer influence and referral in partnership with the DS Surgeon Alliance team.

Competitive Intelligence & Market Insights

• •Own the competitive intelligence function for the primary knee implant market; monitor competitive launches, clinical publications, messaging shifts, pricing dynamics, and market share trends.
• •Translate competitive and market insights into actionable strategic recommendations, including defensive positioning, proactive response plans, and opportunity identification.
• •Lead voice-of-customer research programs to continuously refine understanding of surgeon needs, adoption barriers, decision drivers, and satisfaction across the ATTUNE installed base.
• •Deliver regular market and performance briefings to the Director and senior leadership with clear strategic implications and recommended actions.

Field Enablement & Sales Partnership

• •Partner with Sales leadership to ensure the field organization is equipped with the tools, training, messaging, and competitive resources needed to win in the market.
• •Develop and maintain a comprehensive field enablement toolkit including selling guides, competitive battle cards, objection handlers, a