Senior Outbound SDR / SDR Lead – Data & API Solutions

US Candidates Only (Pref. Denver)

Role Overview

This role is positioned as a senior outbound sales function with dual responsibility for pipeline generation and early-stage deal ownership , with a defined pathway into an Account Executive role. The incumbent will drive outbound motion for Factori’s full suite of data, API, and AI-driven solutions, while also contributing to revenue through progression of qualified opportunities. The role requires a blend of prospecting discipline, consultative selling capability, and the ability to translate complex data offerings into business value.

Key Responsibilities

Outbound Pipeline Ownership

• •Own end-to-end outbound prospecting across target industries such as retail, fintech, logistics, mobility, and enterprise analytics.
• •Design and execute multi-channel outreach strategies (email, LinkedIn, calls, sequences).
• •Build and maintain a high-quality pipeline aligned with monthly and quarterly targets.

Solution Selling (Factori Full Suite)

• •Position and sell Factori’s complete portfolio, including:
• •Location intelligence datasets
• •Consumer and behavioral data
• •APIs and data infrastructure
• •AI-driven analytics and insights solutions

• •Understand customer use cases such as market expansion, site selection, customer segmentation, and data enrichment.
• •Tailor messaging based on industry, persona, and maturity of the prospect.

Opportunity Qualification & Progression (SDR → AE Transition)

• •Qualify leads beyond basic criteria, including use case clarity, budget signals, and decision-making structure.
• •Own early-stage deal progression including discovery calls, problem framing, and initial solution positioning.
• •Drive opportunities through initial stages of the sales funnel before transitioning to Account Executives or closing smaller deals independently.

Revenue Contribution & Selling Responsibility

• •Take ownership of select deals (especially mid-market or transactional opportunities) and drive them toward closure.
• •Support Account Executives in deal acceleration through deeper engagement and follow-ups.
• •Contribute directly to revenue targets in addition to pipeline metrics.

Account Intelligence & Strategic Prospecting

• •Conduct deep account research to identify triggers, buying signals, and data use cases.
• •Map stakeholders across functions such as marketing, analytics, product, and strategy.
• •Develop account-specific hypotheses on how Factori’s data can drive business outcomes.

Cross-Functional Collaboration

• •Work closely with marketing, product, and sales leadership to refine ICP, messaging, and outreach strategies.
• •Provide structured feedback on customer objections, product gaps, and competitive insights.

Mentorship & Process Contribution (Senior Expectation)

• •Guide junior SDRs on outreach quality, messaging, and qualification standards.
• •Contribute to playbooks, sequences, and outbound best practices.

Who You Are (Qualifications & Skills)

• •4–7 years of experience in outbound sales, SDR/BDR, or inside sales roles in SaaS, data, API, or analytics-driven businesses.
• •Demonstrated ability to handle both pipeline generation and early-stage selling responsibilities .
• •Experience selling multiple product lines or complex solutions , rather than a single-product pitch.
• •Strong understanding of outbound sales frameworks and engagement tools.
• •Ability to understand and articulate technical concepts (data, APIs, analytics) in a business context.
• •Proven experience working with CRM systems (Salesforce/HubSpot) and outbound tools (Apollo, Outreach, Salesloft).
• •Strong account research, stakeholder mapping, and qualification capabilities.
• •Excellent communication, objection handling, and storytelling skills.

Preferred Capabilities

• •Exposure to data ecosystems such as location intelligence, alternative datasets, or AI-driven analytics.
• •Experience engaging with global customers (US/APAC/EMEA markets).
• •Prior experience transitioning or being groomed into an Account Executive role.

Success Metrics

• •Qualified pipeline generated (volume and quality)
• •Revenue contribution (direct and assisted)
• •Conversion rates from outreach → meeting → opportunity
• •Opportunity progression and early-stage deal velocity
• •Effectiveness of account targeting and use case identification

Career Progression

This role is structured as a feeder into an Account Executive position , with increasing ownership of deal cycles, revenue targets, and customer relationships over time.

What the Role Offers

• •Opportunity to sell across a diverse and high-value data and AI product suite
• •Exposure to complex, consultative selling in a fast-growing data business
• •Clear progression path into closing roles (AE)
• •High ownership, visibility, and impact on revenue