Senior PPC Manager (Google, Bing)

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a rigorous Senior PPC Manager to own paid search for one of our core D2C subscription products. The funnel is simple: ad → quiz → trial → subscription . The scale is: ~200 countries, 30+ languages, hundreds of Search campaigns across Google Ads and Microsoft Advertising.

You will be measured on two numbers: daily conversions and cohort ROI — not clicks, not traffic.

You'll operate with serious leverage: an API-driven build pipeline and AI tooling handle the mechanical work. Your job is judgment — what to scale, what to cut, where the next dollar goes. The bar is high and so is the upside: performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Key Responsibilities

Own the account

Own account architecture, campaign structure, and naming conventions across Google Ads and Microsoft Advertising

Develop and maintain SOPs for keyword management, bid strategy, and performance review cycles

Own the keyword universe

Full ownership of segmentation, match-type logic, negative build-out, and ongoing expansion

Systematically identify and test new keyword opportunities using search term data, auction insights, and competitor signals

Keep keyword health at scale: regular audits, quality score monitoring, search query analysis

Manage budgets like a CFO

Manage monthly budgets with direct accountability for CPA and ROAS

Define and execute A/B testing roadmaps across ad copy, landing pages, and bidding strategies

Partner with the analytics team to track funnel performance and attribute revenue accurately

Report and improve

Build and maintain dashboards and performance reports for paid search KPIs

Surface insights and recommend structural or strategic changes backed by data

Stay current on platform updates and evaluate their impact on account strategy

Qualifications

Must-Have Experience

3+ years managing paid search campaigns on Google Ads

Personally owned budgets of $500K+/month with direct accountability for CPA / ROAS targets

Built and maintained keyword systems at scale — segmentation, expansion frameworks, and negative structures across tens of thousands of keywords

Hands-on experience with Smart Bidding, Performance Max, and manual bidding strategies

Uses AI tools (ChatGPT, Claude, Gemini) actively in daily workflow — data analysis, automation, copy generation and testing — not just aware of them

Has built processes from scratch: SOPs, review cycles, and quality systems that run without you

Working proficiency in English (B2+)

Nice to have

Microsoft Advertising (Bing) experience

Background in web products or mobile apps; subscription (D2C) is a strong plus

Who You Are

Fast, sharp thinker — you separate signal from noise and instantly see which number in a report actually matters

Analytical — every decision is backed by a period, a threshold, and a dollar amount

Full owner of your zone — from diagnosis to result, no reminders needed

Ambitious — you want to grow fast and prove it with performance

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

What's Offered

Remote work environment (work from anywhere)

Competitive salary + monthly KPI bonus

A path to Channel Lead — prove yourself and you own the channel end to end; we promote on performance, not tenure

Any equipment you need, provided by the company

Unlimited vacation

Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

Recruiter Screening (40 minutes)

Technical Interview (90 minutes)

Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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