Senior Product Analyst

A BOUT TIDE

At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.

Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.

Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.

Tide facts:

Tide is available for UK, Indian, German and French SMEs

Over 2 million members across UK and India

Over $300 million raised in funding

Over 2,800 Tideans globally

Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026

We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg

About the role:

As a Senior Product Analyst ( Member Acquisition Marketing ) , you’ll be responsible for managing insights projects related to member growth & acquisition.

As a Product Analyst you’ll be:

Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

Using your SQL/Python expertise to interrogate our data to solve key business problems

Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives

Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area

Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.

Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.

Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels

Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs

Supporting Analytics leadership in prioritisation and identification of various business cases

Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables

Champion powerful storytelling, prioritisation, commercial and growth mindset

Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)

You have experience in Performance Marketing is mandatory

You have a sound understanding of how the different digital Marketing tools work

You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.

You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.

You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting

You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)

You have great Storytelling skills and the ability to explain complex analytical concepts to business users

You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!

You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value

You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making

You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data

You have ability to deal with ambiguity and competing objectives in a fast paced environment

What you’ll get in return:

Competitive Compensation - competitive salary and share options

Time Off – Generous annual leave on top of bank holidays.

Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.

Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.

Health Insurance – Private family insurance with additional OPD coverage and top-up options.

Life & Accident Cover – Comprehensive accidental and life insurance protection.

Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.

Volunteering & Development Days – Paid days annually for volunteering or personal growth.

Learning & Development – Annual budget for books, courses, coaching, and more.

WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.

Home Office Setup – Contribution towards setting up your home office

Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.

Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).

Tidean Ways of Working

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

Tide is a place for everyone

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' divers