Senior Product Manager

About Phoenix

Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.

If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.

About the Role

We are seeking a Senior Product Manager to own and evolve critical areas of Phoenix & Raven's patient experience. This role functions across patient trust, growth, and operational excellence, leading strategy, roadmap development, and execution within core patient experiences and care flows throughout the platform.

Working on-site, you'll partner closely with our Principal Product Manager and VP of Product to translate company strategy into tangible outcomes, while independently driving your own roadmap from opportunity identification through launch and iteration. You'll be expected to operate with a high degree of autonomy, bringing clarity to ambiguity, aligning cross-functional teams, and making thoughtful product decisions that balance patient experience, business goals, and technical realities.

Success in this role means taking ownership of complex problem spaces, creating momentum across multiple initiatives, and consistently shipping high-quality experiences that improve patient outcomes and business performance.

What you'll do to support the company mission

Own significant product areas end-to-end, defining strategy, roadmap, and execution across multiple initiatives

Independently identify product opportunities through customer insights, data, operational feedback, and first-principles thinking

Translate company objectives into clear product strategies, prioritization decisions, and measurable outcomes

Partner with the Principal Product Manager and VP of Product to shape long-term product direction while independently executing against strategic priorities

Lead discovery, shaping, delivery, and post-launch iteration for complex, cross-functional initiatives

Write thoughtful product briefs that provide engineering and design with the context needed to make strong implementation decisions

Drive alignment across engineering, design, clinical operations, pharmacy operations, CX, marketing, and leadership to deliver high-impact work with minimal oversight

Navigate ambiguity and make informed tradeoffs between customer value, technical complexity, operational impact, and business priorities

Apply Shape Up methodologies to shape projects, define appetite, surface risks, and maintain execution momentum

Apply first-principles thinking and JTBD frameworks to deeply understand patient motivations and translate insights into product decisions

Drive roadmap planning by proactively identifying opportunities, dependencies, sequencing, and investment tradeoffs across your product area

Evolve internal operational tooling across patient operations, fulfillment, support, billing, and clinical administration to improve scalability and efficiency

Partner closely with engineering to balance feature development with platform stability, system scalability, data integrity, and patient safety

Use quantitative and qualitative data to evaluate product performance, validate hypotheses, and continuously improve outcomes

Champion high-quality product thinking, documentation, and decision-making practices across the product organization

Identify opportunities to leverage AI across patient experiences, internal tooling, operational workflows, and product development processes

What will help you succeed in the role

5–8+ years of Product Management experience owning complex product areas from strategy through execution

Demonstrated success independently leading high-impact, cross-functional initiatives with measurable business outcomes

Experience defining strategy and prioritization for a meaningful product area, not just executing against an existing roadmap

Exceptional systems thinking — you naturally consider workflows, operational complexity, edge cases, scalability, and downstream impacts

Experience building or improving operationally complex products, including internal tooling, back-office systems, or workflow-heavy experiences

Ability to create clarity in ambiguous environments and move work forward without waiting for direction

Strong written communication — you produce concise, thoughtful briefs and documentation that enable teams to make better decisions

Comfortable influencing senior stakeholders and building alignment across multiple disciplines and competing priorities

Familiarity with Shape Up, JTBD, or similarly pragmatic product frameworks

Genuine curiosity — you actively experiment with AI tools (Claude, ChatGPT, Cursor, etc.) and have a visible track record of side projects, prototypes, or self-initiated builds

Deep empathy for patients and users — you understand that trust, clarity, and reliability matter as much as feature velocity

Strong technical fluency — you collaborate effectively with engineers on architecture, scope, sequencing, and technical tradeoffs without needing to be an engineer yourself

Data fluency — you define meaningful success metrics, synthesize quantitative and qualitative insights, and use evidence to inform product decisions

Commercial awareness — you understand how product investments drive activation, retention, lifetime value, operational efficiency, and long-term business performance

High ownership, strong bias toward action, and low ego

Background in healthcare, fintech, logistics, or other trust-sensitive, operationally intensive environments is a strong asset

Why Work at Phoenix?

A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.

Impact & Autonomy: You’ll work directly with passionate, experienced leaders who’ve seen the ups and downs of building a business and genuinely care about your growth. You won’t just execute — you’ll help shape the future of Phoenix and Raven.

Collaborative On-Site Culture: Our Operations, Product, Engineering, and Marketing teams work together on-site from our downtown Toronto HQ. We thrive on quick feedback loops, spontaneous brainstorms, and actually knowing the people we work with. Bonus points if you're into the occasional foosball tournament or have strong opinions about the best lunch spot nearby.

Clinical Excellence: All Phoenix & Raven telehealth clinicians work remotely, providing the highest quality care for even the most sensitive of health topics. Medications are delivered directly (and discreetly) to patients via our pharmacy warehouses, where our diligent Pharmacy team packages each treatment with care.

Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair. Our benefits package includes standard healthcare coverage, a remote-first holiday season, and holistic wellbeing support for when life just happens.

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources sta