Senior Social Commerce Strategist

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Senior Social Commerce Strategist needed on a permanent basis to join our Global Social Commerce Team.

The opportunity

In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.

What you’ll be doing

Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.

Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.

Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.

Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.

Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.

Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.

Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.

Project Leadership: Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.

Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.

Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.

Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.

Client Location Work: Willingness to work at client locations as needed.

What we want from you

Talented, enthusiastic, focused, and professional.

Strong attention to detail with an understanding of design fundamentals.

Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.

Adaptable and thrives in a fast-paced environment.

Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel!

Customer-first mindset with the maturity and initiative to keep clients happy.

Experience working with social platforms, in particular Meta and TikTok Shop

Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.

Confident in recommending creative solutions to clients.

Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).

Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.

Hands-on experience in a social strategist role – either brand or agency side

Highly consultative with a deep understanding of social media platforms, best practices, and innovation.

Experience working with global brands, partnering with senior clients, and leading projects.

Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable. This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.

Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.

Desirable Attributes

Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).

Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).

Experience with influencer marketing and content creation.

Strong understanding of SEO principles and best practices.

Experience with A/B testing and optimization.

Excellent written and verbal communication skills.

Strong organizational and time management skills.

Ability to work independently and as part of a team.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

• Permanent only:
• We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

• We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
• We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
• And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

How we use AI in the recruitment process: To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note-taking , never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process "

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