Senior Software Development Engineer (Social Planner- AI)

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts

About the Team:

The Social Planner team is a dedicated product group within HighLevel’s Leadgen organization, focused on delivering a seamless social media management experience. We empower agencies and businesses to create, schedule, and manage posts across multiple platforms, while also providing automation, analytics, and engagement tools.

Our primary objectives are to drive Social Planner adoption, improve feature retention, and maximize user engagement by making social publishing effortless and impactful.

We are responsible for:

Post Publishing & Scheduling We enable agencies to publish and schedule posts across major social platforms, ensuring timely and consistent content delivery.

Post Automation We support advanced publishing workflows, including CSV uploads, RSS-to-post, Review Posts, Category Queues, and Recurring Queues—giving agencies full flexibility to manage content at scale.

Engagement & Insights Through Social Statistics, Comment Management, and Social Listening, we provide agencies with deep insights into performance and engagement, enabling data-driven content strategies.

Best Time to Post We surface AI-driven recommendations on when to post for maximum reach and engagement, helping agencies optimize their content strategy.

Multi-Platform Integration We currently support integrations with 9 major platforms—Google Business Profile, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky—along with HighLevel’s internal Community product.

About the Role:

• Millions of businesses post to social media through HighLevel's Social Planner. Hundreds of thousands of posts go out every day across every major social platform, each with its own API, rate limits and frequent changes. Our job is to make that look easy.
• We're a small team with a big surface area, and we're building the next layer on top of publishing: understanding what the internet is saying about our customers, at scale, with AI. We're hiring a senior full stack engineer who wants to own that.