Senior Strategy Planner (BAT)

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Senior Strategy Planner

We’re expanding with a global client and taking on exciting new challenges. If you enjoy navigating complex environments, shaping creative strategy for large-scale brands, and bringing clarity to ambiguity in digital-first contexts, we’d love to meet you.

We’re looking for a Senior Strategy Planner . Someone who understands brands, digital ecosystems and customer experience. And knows how to shape strategies that creative and delivery teams can actually build. You’ll lead strategic thinking across European markets, connecting business ambition, consumer insight and creative opportunity into clear, actionable direction.

What you’ll be doing?

Lead brand, campaign and digital experience strategy across markets

Translate complex business challenges into sharp, buildable strategic direction

Develop frameworks that connect data, culture, technology and creativity

Partner closely with creative, media, account and digital teams to ensure strategy lives in execution

Present and defend strategic recommendations to senior stakeholders

Adapt global strategies to local market realities

Turn performance insights into smarter future strategy

Play a key role in major initiatives and new business

Requirements:

Senior experience in strategy / planning / consulting ideally within an agency environment

Strong digital-first mindset and experience with platforms and ecosystems

Experience across the full customer journey, including physical touchpoints, retail, POS and beyond

Proven ability to link business goals, consumer insight and creative thinking

Confidence operating in global, corporate environments

Sharp analytical thinking + strong storytelling skills

Comfortable leading conversations with senior clients

Fluency in English

What we offer:

🌴 Up to 40 days off per year! (5 weeks of vacation + 1 day off every month + 3 sick days)

Work setup: 4 days in the office + 1 remote day with flexibility 🏠

🍽️ Meal allowance (99,- CZK net for each day worked, paid directly with your salary) + on-site canteen “Krmeetko”

Multisport card 💪 and discounted access to events (e.g. free entry to RunTour), plus on-site massages and physiotherapy in the Campus

🎓 Professional development: training, workshops, mentoring, and a conference budget

Work anniversary gifts 🎁

🐶 Beautiful, dog-friendly offices near Vltavská metro station with a café, showers, and bike storage

Career growth opportunities within the WPP group 🚀

Employee Assistance Program 🤝

Referral Program 💰 Refer a colleague

🛝 Kids’ corner directly in the Campus

Collaboration with top creatives in Prague and across the global WPP network

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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