Senior Tracking Manager - GA4 / GTM / Server-Side Tracking (m/f/d)

At Statista , we’re all about facts and data, for we are the world's leading business data platform. By providing reliable and easy-to-use data as well as various data analytics products and services, we empower people worldwide to make fact-based decisions.

Founded in Hamburg in 2007, we have quickly grown into a global company with offices in major cities such as London, New York, Berlin and Tokyo. And we still have a lot of plans. Our constant growth does not only prove our success, but also keeps creating new development and career opportunities for our employees.

We value and celebrate our diverse culture. You are welcome here for who you are, no matter where you come from, what you look like, or whether you prefer bar graphs to pie charts. Your story matters – keep writing it as part of our team.

Are you ready to join us?

About the Role

Own and scale our end-to-end tracking setup across web and server-side environments. You’ll define event architecture for a modern SPA, ensure high-quality data, and partner with product and engineering on experimentation and performance analysis.

What You’ll Do

Own tracking across GA4, GTM, and server-side (sGTM)

Design event architecture and data layers for SPAs

Define and implement tracking plans for product and marketing

Enable A/B testing and experimentation tracking

Ensure data quality, consistency, and GDPR compliance

Integrate analytics and third-party tools

Collaborate with product, engineering, and data teams

What You Bring

Experience in web analytics, tracking, or product analytics

Strong hands-on skills with GA4, GTM, and server-side tracking

Experience with SPA tracking, data layers, and event design

Good understanding of JavaScript and tracking implementation

Familiarity with APIs, backend setups, and databases (e.g., Redshift, PostgreSQL)

Experience with A/B testing and data-driven product decisions

Knowledge of GDPR and consent management

Plus: AWS, analytics/data engineering background, or experience in complex platforms

What we offer

In addition to our great team, culture, and our shared goal of empowering people with data, there are many other things that make Statista a great place to work! Join us and benefit from:

Work from abroad up to 30 calendar days a year

Hybrid work and flex-time

International team and social events

Subsidized urban mobility and access to fitness and wellness options

Free access to Langdock and all its amazing functionalities

Career & training opportunities

Attractive locations and modern offices

Mental health support with OpenUp

Some of the benefits listed here apply only to the German entity and to Junior-level roles or above.