SEO Executive

About the Organisation : UniAthena is an ed-tech, offering free-learning upskilling courses and Self-Paced Academic Programs in collaboration with European Universities and Awarding Bodies. Over 4.5 Million learners from across 190 countries are pursuing their upskilling journey on the 100% Online, self-paced and 100% automated learning platform.

Job Description

As a Junior SEO Executive at UniAthena, you will be responsible for executing and maintaining search engine optimization strategies to improve the website’s visibility and ranking in search engines. This role requires a proactive and detail-oriented professional who is keen to stay updated with the latest SEO trends and practices.

Key Responsibilities:

• •Stay up-to-date with the latest trends and best practices in SEO.
• •Conduct competitor analysis and research their link-building strategies.
• •Develop and implement effective link-building strategies to improve domain authority and rankings.
• •Submit press releases to relevant platforms to enhance brand visibility.
• •Engage in content marketing activities, including guest posting and blog submissions.
• •Generate high-quality backlinks from various online sources.
• •Monitor keyword rankings and suggest actionable strategies to improve them.
• •Utilize keyword research and management tools effectively.
• •Understand ranking factors and implement ethical SEO practices.
• •Maintain and enhance keyword rankings across targeted regions.
• •Track essential SEO metrics, such as organic traffic and bounce rates, and report insights.
• •Identify and resolve technical SEO issues, including fixing 404 errors and other site-related problems.
• •Provide on-page optimization recommendations to improve performance.
• •Execute off-page and on-page SEO techniques to boost keyword rankings.

Skills Required:

• •Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and others.
• •Solid understanding of search engine algorithms and ranking factors.
• •Familiarity with keyword research and management tools.
• •Knowledge of content management systems (CMS) like WordPress.
• •Ability to identify and resolve technical SEO issues effectively.
• •Strong written and verbal communication skills for content marketing and collaboration.
• •Basic understanding of HTML, CSS, and JavaScript is a plus.
• •Analytical mindset to interpret data and provide actionable insights.
• •Strong organizational and time-management skills to handle multiple tasks efficiently.
• •Creative problem-solving skills to optimize strategies and overcome challenges.