Social & Creators Product Mgr., MX Automated Marketing and Creators

We are looking for a Sr. Social and Creators Product Manager for the Amazon Mexico business to drive growth for the Amazon Mexico Stores via automated (performance) marketing channels.

We are looking for a marketing leader who likes to use technology to improve the customer experience and make a meaningful difference to how our customers shop online. At Amazon, we aim to become Earth’s most Customer-Centric Company and continue to innovate the way we engage with our customers through various marketing programs.

Critical missions of Paid Social and Creators team in Mexico are 1) to drive traffic and create innovative marketing programs in existing channels to make Amazon the most preferred shopping and entertainment destination for customers in Mexico, 2) to provide the best-in-class customer experience with highly personalized engaging marketing programs to help our customers make purchasing decisions, 3) to educate and attract new customers to Amazon overall and specific offerings, and 4) to dive deep into data to gain insights and optimize marketing programs.

The Sr. Social and Creators Product Manager plays a critical role in realizing these missions, leading various online marketing functions for Amazon.com.mx, managing and improving the marketing programs in Social Media Advertising and Creators Marketing. They will also be responsible for driving innovation by owning internally developed automated marketing products and platforms by leveraging the Amazon’s technologies. This position is one of the key senior roles in the Mexico Marketing and Prime organization. The impact of this role is significant, accounting for a large percentage of all amazon.com.mx new customers, traffic and sales. The position reports to the Head of Automated Marketing for Amazon Mexico.

• Key job responsibilities
• •Lead formulation of Social and Creators strategies for Mexico, including identifying key target customer segments, competitive environment, our program’s strengths and areas to invest for future innovations
• •Manage, improve and innovate marketing programs, such as Automated Invoicing solutions, Social Ads, creators products.
• •Drive topline while managing marketing budget, meeting ROI criteria.
• •Deliver results and help Amazon meet or exceed goals in sales, profitability, new customers, and various high-value Amazon programs such as Prime membership.
• •Work directly with tech teams across Amazon to define and get new development projects on tech roadmap
• •Develop strong relationships and work collaboratively with the category leadership to achieve shared goals.
• •Work closely with central Automated Marketing stakeholders and technical resources to ensure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Automated Marketing team’s programs.
• •Identify the unique opportunities and challenges in Mexico by leveraging learnings from customer insights
• •Share and learn worldwide best practices to mutually help worldwide marketing teams achieve goals.

• About the team
• Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

Basic qualifications

• - 7+ years of product or program management, product marketing, business development or technology experience
• - Experience owning/driving roadmap strategy and definition
• - Experience with end to end product delivery
• - Experience with feature delivery and tradeoffs of a product
• - Experience as a product manager or owner
• - Experience owning technology products
• - Experience in English-language communication skills, both written and verbal
• - Bachelor's degree or equivalent

Preferred qualifications

• - Experience in influencing senior leadership through data driven insights
• - Experience working across functional teams and senior stakeholders
• - Experience in delivering end-to-end customer research studies, including study design, fieldwork (qualitative research moderation and survey execution), analysis, recommendations, reporting and presentation of results to senior leadership

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.