Social Insights Manager

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Social Insights Manager

Company: VML

Hybrid working: Working from home / Sea Containers office, London, SE1

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our 3 core practices: Brand Experience, Customer Experience and Commerce. Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role:

We’re looking for a Social Insights Manager to help transform social data into meaningful, actionable insights that support smarter strategy and stronger business outcomes. This role will sit at the intersection of analytics, strategy and social intelligence, helping clients and internal teams understand performance, audience behaviour and emerging opportunities.

You’ll bring a passion for uncovering stories within data and translating complex information into clear recommendations that can influence creative, strategic and commercial decisions.

What you’ll be doing:

Collating, analysing and processing social-first performance and audience data

Monitoring, measuring and reporting on campaign performance as well as always-on social activity

Turning complex data into clear insights, strategic recommendations and actionable next steps

Creating compelling performance narratives and reporting that translate results into meaningful business impact

Presenting findings to clients and internal stakeholders in a clear, engaging and consultative way

Working closely with strategists, creatives, community and account teams to develop insight-led work for existing clients and new business opportunities

Building and maintaining social dashboards that streamline reporting and provide clear visibility of performance

Supporting the development of client-specific reporting frameworks and measurement approaches across brands and markets

Contributing to the agency’s point of view around measurement, reporting and defining which metrics matter

Identifying trends, cultural shifts and audience behaviours that can influence social strategy and campaign planning

Supporting the wider team in using data and insights to inform social content, campaigns and strategic recommendations

Helping to improve reporting processes and ways of working to make social measurement more efficient and effective

Staying up to date with changes across social platforms, audience behaviours, algorithms and the wider digital landscape

What you’ll need:

Experience within social listening, social intelligence, digital analytics or social insights, with a track record of using data to inform strategy and drive impact

Good knowledge of social intelligence and analytics platforms across listening, audience research, trend identification and measurement

Strong understanding of social media metrics, reporting methodologies and platform analytics tools

Experience building or contributing to dashboards and reporting frameworks that enable effective performance tracking

Experience analysing social performance and audience data across multiple platforms

Strong storytelling skills, with the ability to turn data into clear narratives, insights and recommendations

Good communication skills, with confidence presenting findings to clients and internal stakeholders

Strong organisational and time management skills, with the ability to manage multiple priorities simultaneously

Strong attention to detail and the ability to build productive relationships with stakeholders across teams

Naturally curious, with a passion for social platforms, culture and emerging digital behaviours

Demonstrates critical thinking and the ability to work resourcefully across multiple workstreams

Collaborative mindset, with the ability to work proactively across different business functions and teams

Adaptable and comfortable navigating changing priorities and evolving client needs

A good understanding of the evolving social landscape and major shifts impacting platforms, behaviours and algorithms

Qualifications & Experience:

Proven experience in a Social Insights, Social Intelligence, Digital Analytics, Social Strategy or related role, ideally within an agency or fast-paced client environment

Experience working with social listening, audience intelligence and performance measurement across major social platforms

Demonstrated experience translating data into clear, actionable insights and strategic recommendations

Experience contributing to reporting frameworks, dashboards and measurement approaches for clients or brands

Experience presenting insights and performance findings to clients and internal stakeholders

Experience managing multiple projects and priorities simultaneously within a fast-moving environment

Preferred: experience working across international or multi-market campaigns and reporting structures

Bachelor’s degree in Marketing, Communications, Analytics, Business, Media or a related field, or equivalent practical experience

Nice to have:

Experience working within an agency environment across multiple brands and client accounts

Hands-on experience with social intelligence and analytics platforms such as Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, NetBase or similar tools

Experience working across global or multi-market campaigns and reporting frameworks

Exposure to paid social performance and an understanding of how organic and paid channels work together

Experience partnering with strategy, creative and community teams to develop insight-led social work

Understanding of emerging technologies, AI tools and evolving approaches to social measurement and reporting

Experience contributing to new business pitches and helping shape data-led client recommendations

Passion for culture, trends and audience behaviours, with a naturally curious mindset

What's in it for you?

Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:

Life Assurance

Permanent Health Insurance

BUPA

Flexible hybrid-working schedule

Enhanced family-friendly policies

Well-being Programme

Employee Assistance Support

Cycle to Work Scheme

Eye Care and Glasses Vouchers

Season Ticket Loans

WPP Discounts

You will also have a clear long-term career development plan