Social Media Manager

Title: Sr. Social Media & Community Manager

Type: Full-Time, Remote

Working Hours: Mondays - Fridays, 9:00am - 5:00pm PST

Location: LATAM (Remote) / Central America

Compensation: USD $ 2000 - 3500 (based on experience)

About the role:

As the Social Media & Community Manager, you will serve as the hands-on operator driving organic growth across two distinct brands: an SEC-regulated real estate investment fund and a family-focused coaching and publishing firm. Executing under the EVP’s creative direction, you will own the content calendar from strategy to daily execution—crafting platform-native reels, posts, and stories while actively nurturing and supporting both online communities. Success in this fast-paced, high-output role hinges on maximizing reach and engagement, contributing to a combined goal of 1,000+ new qualified connections per month, and establishing clear tracking to attribute investor conversions directly to your social touch-points.

Key Responsibilities

Own social content across both brands. Own earned-media social execution — all reels and posts — under the EVP's direction; develop stories, reels, and posts for the fund brand; build and run the social launch calendar for both brands.

Drive organic growth and community. Run organic distribution and follower growth for the coaching brand; own community management across list segments — legacy clients, advisor comms, comments and DMs — with a cadence that keeps each community healthy.

Keep the content engine running. Oversee video edits, scripts, quick productions, and approvals so content ships 3× per week , pulling the video pod when needed.

Own event social. Own what gets captured at events and how, and manage Whova, LinkedIn, shout-outs, collaborations, reels, shorts, YouTube, Google reviews, Meta (Instagram and Facebook), Twitter and Tiktok.

Deliver short video by coordinating these scripts or topics with stakeholders or videographer, be on voice with clever, intelligent, older topics, no emojis.

Requirements

5+ years running social and community for a brand or creator, with a portfolio of content you made and an account you grew.

Native fluency in current formats and platforms — IG, FB, LinkedIn, YouTube/Shorts, TikTok — and a real feel for what's working this month , not last year.

Hands-on content creation: reels, stories, short-form video, posts — you make it, you don't just schedule it.

Community management: engagement, comment and DM response, segment health, and a consistent cadence.

AI-native creator: you use AI tools to ideate, script, edit, and repurpose at volume — this is core to the role, not a bonus.

On-voice writing for two distinct brands targeted at 45-70 year olds, and strong English.

Owner's mindset: high-output, resourceful, low-ego, never goes dark on the update cadence.

Self-sufficient operator: you know what to do unprompted and learn any tool cold.

Reliable remote setup.

Preferred Qualifications

Grew a founder, creator, or personal brand — especially in finance, coaching, a movement, or thought-leadership — directly relevant to building the two brands’' presence–one a personal brand and one a corporate brand.

Short-form video editing chops (CapCut or similar) — bridges the gap to the video pod.

Experience with event/live social capture (Meta Reels or Stories, Whova, etc.).

Built AI-assisted content systems — repurposing, scheduling, ideation pipelines.

Community-platform experience (groups, memberships, advisor communities including Reddit, Telegram, What’s App, GroupMe).

A trend-curious, fast-iterating temperament — ships, learns, ships again.

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