Specialist - KOL & Creator Relationship Management

Job purpose

• The KOL and Affiliate Specialist is responsible for identifying, managing, and maintaining relationships with KOLs
• and affiliate partners to enhance brand visibility, engagement, and sales. This role involves executing influencer
• marketing and affiliate campaigns, optimizing content for TikTok, and leveraging data insights to drive performance.
• The specialist will collaborate with cross-functional teams to ensure brand consistency and maximize marketing
• impact.

Job Responsibilities

• KOLs:
• Identifying and Managing KOL Relationships
• - Research and stay updated on trends to identify KOLs that align with the brand’s target audience and image (Beauty & FMCG).Build and maintain strong relationships with KOLs to ensure long-term collaboration.
• - Act as the main point of contact, managing communication and coordination throughout campaigns.

• Campaign Execution & Coordination
• - Develop and implement marketing campaigns with KOLs to drive brand awareness and sales.
• - Prepare detailed campaign briefs to KOLs.
• - Review and analyze KOL content, ensuring alignment with brand guidelines before client approval.
• - Monitor campaign performance and ensure smooth execution within the planned timeline.
• - Generate new ideas and contribute to strategic projects as assigned.

• Budget & Performance Management
• - Manage and allocate budgets effectively for KOL campaigns.
• - Track and evaluate campaign effectiveness, ensuring alignment with ROI objectives.

• Reporting & Insights
• - Compile reports and provide insights to optimize future KOL collaborations and campaign strategies.

• Affiliate Marketing:
• Affiliate Marketing Strategy & Management
• - Develop and execute affiliate marketing strategies to enhance brand visibility and sales on TikTok.
• - Identify and recruit TikTok influencers and content creators to join the affiliate program.
• - Build and maintain strong relationships with affiliate partners, providing support, guidance, and incentives to drive performance.
• - Collaborate with affiliates to create and optimize TikTok content that aligns with brand messaging.

Key Requirements

• Education & Experience:
• - Bachelor’s degree in Marketing, Communications, or a related field.
• - 1-2 years of experience in Influencer Marketing or KOL Management.

• Skills:
• - Strong understanding of influencer marketing, KOL engagement, and social media trends.
• - Creative mindset to develop engaging and compelling video content.
• - Excellent communication and coordination skills.
• - Ability to analyze data and generate performance reports.
• - Proficiency in Microsoft Office, Google Sheets, and Google Slides.

• Personal Attributes:
• - Creative and adaptable mindset with a flexible approach to work.
• - Detail-oriented and well-organized in managing multiple projects.
• - Passionate about skincare and beauty trends.