Sr Manager, Strategy

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.

YOUR ROLE

Senior Strategy Manager

A Senior Strategy Manager leads the development of integrated communications strategies within a media agency, turning complex business challenges into clear, actionable plans. Working across a major fashion retailer and a global aeronautics client, this role requires balancing cultural relevance with commercial impact, shaping strategies that drive both brand and business growth.

Partnering closely with planning, investment, analytics, activation, and creative teams, the Senior Strategy Manager develops audience-first communications strategies that connect insight, media, and data to deliver measurable business outcomes.

You'll work across the full communications ecosystem, helping clients define audience strategies, channel roles, measurement frameworks, and integrated media approaches that connect insight to execution.

This is a hybrid role designed to balance collaboration and flexibility, with three days onsite each week and two days of remote work flexibility.

KEY RESPONSIBILITIES

Strategy & Storytelling

Lead end-to-end strategy development, from insight to activation

Translate business challenges into clear communications tasks and channel roles

Craft compelling narratives that align creative, media, and data

Present confidently to clients and internal stakeholders

Build simple, scalable frameworks that elevate strategic output on both a local and global level

Client Leadership & Integration

Act as day-to-day strategic lead for key client workstreams

Build trusted relationships with mid-to-senior client stakeholders

Lead integrated discussions across creative, media, and activation teams

Run workshops, planning sessions, and project meetings independently

Act as a strategic sparring partner to creative and other teams, ensuring ideas are rooted in audience insight, media behaviour and measurable communications effect

Insight & Planning

Identify and apply shifts across culture, consumer behaviour, category, and brand

Turn insights into clear opportunities and actionable strategies

Shape full-funnel, connected ecosystem plans with defined roles for each channel

Ensure a clear link from insight through to execution in all outputs

Define clear measurement frameworks, learning agendas and effectiveness principles that connect strategy to business outcomes, media KPIs and post-campaign optimisation

Growth & Agency Contribution

Play a key role in new business pitches and strategic responses

Mentor junior team members and elevate team output

Contribute to thought leadership and case studies

Bring fresh, distinctive thinking that pushes the agency forward

Identify emerging media, technology and cultural opportunities, including AI, creator, commerce and partnership-led solutions, and translate them into practical client recommendations

REQUIREMENTS

4–7 years’ experience in media, communications, or advertising strategy

Strong strategic thinking and commercial understanding

Excellent storytelling and presentation skills

Confidence leading projects and client conversations independently

Collaborative mindset with the ability to inspire cross-functional teams

Curiosity, resilience, and a drive to continuously improving

You have a bit of an entrepreneurial streak and are excited to be part of an agency where you can bring your ideas, views, and new opportunities to the tabl

You are a highly skilled individual who’s looking for a place to learn, push and build something special and you want to do it in a casual and collaborative environ

Location: London, UK (Soho)

Hybrid/Flexible – 3 days onsite, 2 days remote

Employment Type: Full-time, Permanent'

Right to Work: Applicants must have the legal right to work in the UK at the time of application. Crossmedia is unable to provide visa sponsorship for this role.

CROSSMEDIA BENEFITS

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).

Open/Flexible PTO/Annual leave with US & UK specific policies

Sponsored healthcare options and agency-wide physical & mental health support

401k with company match (USA), and generous Pension (UK)

Paid sabbatical at significant milestone anniversaries

Generous paid parental leave policy

Life milestone recognition & support

The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)

Cell phone/tech reimbursement

Student Loan payment plan (US)

Tuition reimbursement

Learning & Development and training programs

And burgers – lots and lots of burgers

COMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the