Story Innovation Internship

Job Description

Story Innovation Internship:

Are You an Aspiring Storyteller Looking to Discover New Play?

Join the LEGO® Group’s Play Discovery team within the Creative Play Lab for a Paid Internship at our Head Quarters in Billund, Denmark!

Are you driven by an unquenchable passion for discovering new play opportunities through early-stage ideation, concept development, and prototyping? If so, you could be one of the talented students joining the Story Team in our Play Discovery department this year, where storytelling and world-building are your day-to-day!

Start date: February 2027

Length: 5 months (until end of June 2027) with possibilities for summer extensio n

About us:

Creative Play Lab is an ambitious, future‑focused innovation hub inventing radical new play opportunities and never‑seen‑before experiences for LEGO® fans of today and tomorrow. We grow the boundaries of what play can become, using bold experimentation, advanced technologies, and deep insight into how kids play to imagine meaningful, next‑generation experiences. Our mix of creatives, innovators, researchers, engineers, and technologists rapidly transforms curiosity into tangible concepts, redefining the future of play and ensuring LEGO® play remains at the forefront of creativity and joyful exploration.

As an intern in our Story Team within the Play Discovery department, you’ll join teams dedicated to letting loose their creative curiosity and exploring new play experiences. You’ll unleash your imagination across a range of innovation missions, collaborating cross-functionally to develop concepts into playable prototypes.

About our Internships:

In Creative Play Lab, we look for interns who bring something genuinely different to our innovation hub, adding fresh cultural insight, creative energy, and new ways of thinking. Your time with us will span personal curiosity projects, team capability-building initiatives, and innovation Missions. Every day is different and you’ll learn directly from a world‑class multidisciplinary team as you build your craft, embracing ambiguity as you discover new play experiences.

Meet the Story Innovation team:

In the Story Innovation team, we act as creatives and idea sponges that collect the best ideas and bring them into an holistic concept (a story) that will spark the imagination and make kids play. We are the ambassadors of ‘the story’ within the concepts being developed and we are responsible for its appeal and comprehension. We sketch concepts; bring the story, the world, the characters and the play to life in drawings, storyboards, artwork, early models, 3D renders, videos and new tools and platforms. Anything to get the new play experiences across in the most entertaining and appealing way. We research, explore, and co-create using our ever-growing understanding to target specific audiences across the new LEGO portfolio and into the future of play.

Internship Eligibility:

To qualify for this internship opportunity, you must meet all of the following criteria:

(1) You are over the age of 18

(2) You will be enrolled in higher education as a ‘student’ for the full duration of the internship period

(3) You are currently due to graduate at some point after the end of the internship period

(4) You will not be requesting a delayed graduation date just to qualify for this internship

(5) This internship will contribute quantitatively towards your course credit

(6) This internship is a compulsory part of your education

(7) You are available to undertake this internship contract starting from the stated start date

(8) You are available to work full time for the full period up until the stated end date

(9) You are able to work on site in Billund, Denmark for this period

We also encourage interns to have experience with at least some of the following:

Sketching

Concept art

3D modelling / animation

Game Engines

LEGO Model sketch Building

Animation

Writing

Videography / Editing / VFX

Storyboarding

What we’re looking for:

Curiosity: Our teams thrive on a playful curiosity in all they do. You need to be always asking questions, seeking the reason “why”, digging for answers even when it’s hard and never stop wondering “what if...”

Bravery: Our organisation is a huge place full of different people and different perspectives. You need to be comfortable meeting new people every day, speaking up when you disagree, receiving feedback, facing the unknowns of innovation head on and forging yourself a path when things aren’t well defined.

Focus: Our workload and priorities are always changing. You need to be happy shifting priorities fast, focusing on a high priority task one week then focusing on developing your own independent curiosities the next.

Responsibilities:

We want you to bring all your energy, enthusiasm, and experiences to work every day so we can achieve amazing things together while you learn along the way. Some of your typical responsibilities could include...

Generating concepts for new play

World building

Character creation

Mood boarding

Story Boarding

Make concepts ready for testing

Perks:

Work with a passionate multi-disciplinary team of like-minded creative inventors where you’ll learn something new every day and build your professional network

Live and work in the global headquarters of the LEGO Group in Billund, Denmark and explore our state-of-the-art campus

Be an active co-creator with kids – they know how to make fun and meaningful play

Application:

We welcome international applications for this role however you must be able to live and work in Billund, Denmark for the duration of the internship itself.

We have many internships available in Creative Play Lab, each supporting a different team with their own focus area. Take a moment to review all these opportunities and apply only to those that truly align with your strengths . If you have broad skills, applying to more than one team is acceptable but applying to a large number of teams doesn’t increase your chances of making a successful application and makes it harder for us to understand where you’d shine so please be thoughtful in your approach.

Please ensure your application is completed in English.

To apply, simply submit the following by Friday 9th October 2026. Please do not risk missing this deadline as we will not consider late applications for this role.

Please attach the following items to your application as 4 separate .PDF documents. Applications failing to do this shall not be considered.

An A4 size poster (landscape) designed by you to showcase why you think you are a good fit for the internship. You may use text, photographs, colour etc. to communicate your enthusiasm, talent and values.

A current CV detailing your education and relevant experiences.

A full portfolio showcasing a more in-depth range of your work. This should include projects that highlight your interests, reflect your passions and demonstrate your hobbies.

A bespoke cover letter (no more than 200 words) that tells us what motivates you to apply for this internship and why you think you’re best suited for the placement. If you can do or say something to help your cover letter stand out then please do. We encourage you to be original and authentic to who you are.

Come and join us as we imagine fantastical new worlds, characters and stories!

#CPLInternship #Billund #PlayDiscovery #StoryInnovation

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protect