User Acquisition, Creative Strategy Manager

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

Job Overview:

PrizePicks is looking for a highly creative and performance-driven User Acquisition Creative Strategy Manager to support and execute creative strategy as a core driver of growth across paid acquisition channels.

This role sits at the intersection of creative, growth marketing, and analytics - owning execution across the full lifecycle of performance creative from ideation through production, testing, and optimization. You will partner closely with the Senior Manager, Content Strategy to bring creative strategies to life across paid social, display, and search.

This is a high-impact individual contributor role with clear growth potential into leadership. You’ll play a critical role in scaling what works, improving how we test, and helping shape the future of creative performance at PrizePicks.

If you thrive in a sports-obsessed & fast-moving environment, love testing and iterating at scale, and see creative as the biggest lever for growth, this role is for you.

Key Responsibilities:

Creative Strategy & Ideation

Develop and execute performance-driven creative strategies across key acquisition channels (Meta, TikTok, Snap, X, Reddit, Google/YouTube, AppLovin, Moloco, etc.) in partnership with the Senior Manager, Content Strategy

Translate business goals, product launches, and sports seasonality into clear, actionable creative roadmaps

Brief and scale high-impact concepts primarily across static, dynamic, and playable formats

Testing & Optimization

Execute against the creative testing roadmap using a build-measure-learn approach

Design and run experiments to identify winning creative variables (messaging, formats, audiences)

Use performance data to rapidly iterate and scale top-performing concepts

Creative Production & Operations

• •Lead day-to-day creative development, including briefing, production, feedback, and delivery
• Support and help lead in-person creative shoots, including working with high-profile talent, guiding on-set execution, and ensuring outputs align with performance goals

Manage relationships with external creative and media agencies, including scope, timelines, and output quality

Increase creative volume and velocity while maintaining high performance standards

Willingness to travel for shoots throughout the year, including occasional weekend work based on production schedules

Cross-Functional Collaboration

Partner with Digital Acquisition, Product Marketing, Creative, Analytics, Product, and Legal teams to align on strategy and execution

Act as a key point of contact for acquisition creative across internal and external stakeholders

Performance & Reporting

Define and track KPIs to measure creative effectiveness (e.g., CPA, CPI, CTR, CVR)

• •Deliver clear, data-driven insights and recommendations to leadership
• Identify new opportunities through industry trends, platform changes, and emerging technologies

Qualifications:

What We’re Looking For

5+ years of experience in performance marketing, creative strategy, or growth marketing

Proven track record of developing and scaling creative that drives measurable user acquisition growth

Deep understanding of paid social and digital advertising platforms, including creative best practices by channel

Strong analytical mindset with experience using data to inform creative decisions and optimization

Experience executing creative testing frameworks and experimentation at scale

Hands-on experience working with creative production (in-house or agency)

Experience participating in or supporting on-set creative production, including talent-driven shoots, is a plus

Familiarity with analytics and attribution tools (e.g., Tableau, AppsFlyer)

Excellent project management skills with the ability to manage multiple workstreams simultaneously ensuring attention to detail

Strong communication and stakeholder management skills, including experience presenting to senior leadership

Highly organized, proactive, and comfortable operating in a fast-paced environment

Nice to Have:

Experience in daily fantasy sports, sports betting, gaming, or consumer mobile apps

Experience leveraging AI tools to accelerate creative ideation, production, and iteration

Success in This Role Looks Like

Increased creative output and testing velocity across channels

Measurable CPA improvements in acquisition efficiency driven by creative

A scalable, repeatable creative testing framework

Consistent pipeline of high-performing concepts that unlock new audiences

Strong partnership with senior leadership to effectively execute against creative strategy

Why This Role is Exciting

Creative is a primary growth lever at PrizePicks - you’ll have real ownership and impact

Clear path to grow into a leadership role as you demonstrate impact and ownership

Opportunity to operate at scale across multiple high-growth channels

Fast iteration environment with strong cross-functional collaboration

Ability to shape and influence creative strategy within a rapidly growing business

Where you’ll live:

This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid

Benefits you’ll receive:

In addition to your great compensation package, full-time employees will be eligible for the following perks:

Company-subsidized medical, dental, & vision plans

401(k) plan with company match

Annual bonus

Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)

Generous paid leave programs, including 16-week paid parental leave and disability benefits

Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked

Company-wide in-person events and team outings

Lifestyle enhancement program

Company equipment provided (Windows & Mac options)

Annual performance reviews with opportunities for growth and career development

You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.