UX Researcher

.About Eloelo Group

Eloelo Group is one of India's fastest growing consumer tech companies, building content and culture driven products. Its flagship apps, StoryTV (micro drama) and Master (micro learning), rank in India's Top 10, reaching 100M+ Indians who consume short form vertical content every day.

About the Role

We're looking for a UX Researcher to be the voice of the user inside StoryTV, uncovering how millions of Indians discover, watch, and engage with micro drama, and turning those insights into roadmap decisions. This is a hands on, high impact role for someone who wants their research used, not just filed away.

What You'll Do

1. Design and run end to end qualitative and quantitative studies across content discovery, viewing behavior, creator tools, and monetization.

2. Run interviews, usability tests, surveys, and diary studies to understand engagement with short form vertical and interactive storytelling.

3. Partner with Product, Design, and Content to shape research questions and turn findings into clear, actionable recommendations.

4. Pair behavioral data with qualitative insight for a complete view of user needs.

5. Drive continuous discovery, maintain a shared repository of insights, personas, and journey maps, and evolve the research practice as StoryTV scales.

What You'll Bring

1. 6+ years in UX Research, ideally in streaming, short form video, or entertainment/content platforms.

2. Strong grounding in qualitative (interviews, usability testing, diary studies) and quantitative methods (surveys, behavioral analysis).

3. Ability to synthesize conflicting signals into clear, prioritized recommendations.

4. Data fluency (dashboards, analytics collaboration) paired with strong storytelling for non research stakeholders.

5. High ownership, bias for speed, and hands on experience with AI-powered research tools