AMM – Performance Marketing & Experimentation

AMM – Performance Marketing & Experimentation

Compensation & Location:

Location: Gurugram (Hybrid – Mostly Remote)

Notice Period: Immediate to 30 Days Preferred

A1 Apps is looking for an experienced Performance Marketing professional to join our growth team and drive user acquisition, experimentation, and revenue growth across our portfolio of consumer mobile applications.

This role is ideal for someone who has hands-on experience scaling B2C mobile apps through paid acquisition and experimentation. The ideal candidate should have worked on high-scale mobile applications, managed meaningful acquisition budgets, and demonstrated a strong ability to improve growth metrics through data-driven testing and optimization.

The candidate must have solid experience managing Google UAC/App Campaigns and Meta Ads for mobile applications, with a strong understanding of acquisition funnels, CAC, CPI, ROAS, retention, engagement, and monetization metrics. Experience working across both Android and iOS ecosystems is mandatory.

We are specifically looking for someone with a strong experimentation mindset. The candidate should have extensive experience running A/B tests and growth experiments across creatives, audiences, onboarding journeys, conversion funnels, engagement flows, retention programs, and monetization initiatives. The ability to formulate hypotheses, design experiments, measure outcomes, and scale winning strategies is critical for success in this role.

Experience working across both Indian and international markets is highly preferred. Candidates should be comfortable managing growth initiatives for diverse user segments and should understand the nuances of scaling campaigns across different geographies.

Candidates who have worked on subscription-led products, consumer internet businesses, gaming applications, fintech products, content platforms, or other high-scale B2C mobile apps will be strongly preferred.

Experience with attribution and analytics platforms such as AppsFlyer, Firebase, Adjust, Singular, Mixpanel, CleverTap, and GA4 is highly desirable.

Preferred Background:

We are particularly interested in candidates who have worked with well-scaled consumer applications and have experience driving meaningful business outcomes through performance marketing and experimentation.