Associate Manager, Influencer & PR

Location:

Secaucus, New Jersey

Job Summary:

The Associate Manager, Influencer & PR plays a key role in driving influencer marketing and public relations initiatives for The Children's Place and Gymboree. This position leads the execution of influencer programs across paid, gifted, affiliate, and organic partnerships, helping to build brand awareness and engagement. The role also supports public relations efforts, events, and seasonal campaign activations, partnering closely with internal teams and agency partners to bring brand stories to life.

Responsibilities:

Key Responsibilities:

· Support the development and execution of influencer marketing strategies across The Children's Place and Gymboree, driving brand awareness, engagement, and business growth.

· Manage paid, gifted, affiliate, and organic influencer campaigns from planning through execution, ensuring alignment with brand objectives and performance goals.

· Develop and execute seasonal influencer programs supporting key initiatives, including Back-to-School, Holiday, Spring, Summer, product launches, collaborations, and licensing partnerships.

· Build and maintain relationships with influencers, talent managers, agencies, media contacts, and celebrity partners to strengthen brand advocacy and reach.

· Assist in the end-to-end execution of paid influencer campaigns, including briefing, creator selection, content development, approvals, and performance optimization.

· Coordinate content amplification and paid media support with internal teams while ensuring compliance with FTC guidelines, contractual obligations, and brand standards.

· Manage always-on influencer gifting programs, including creator sourcing, product fulfillment, content tracking, and long-term partnership development.

· Oversee affiliate influencer initiatives, including LTK, and analyze performance metrics such as sales, conversion, ROAS, and attributed revenue.

· Support public relations initiatives, including media outreach, product seeding, press opportunities, seasonal announcements, and brand storytelling efforts.

· Assist in planning and executing influencer and PR events, managing logistics, gifting, experiential activations, and attendee experiences.

· Partner closely with internal teams including Brand Marketing, Social Media, Paid Media, Creative, E-commerce, Merchandising, Legal, Finance, and Licensing, as well as external agency partners, to deliver integrated campaigns.

· Maintain campaign calendars, reporting, influencer databases, tracking tools, product inventory allocations, and usage-rights documentation to ensure operational excellence and program effectiveness.

Education & Qualifications:

· Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Advertising, Business, or a related field required.

· 4+ years of experience in influencer marketing, PR or social media, ideally in retail, apparel, or consumer brands

· 2+ years of experience with affiliate platforms (e.g., LTK and ShopMy)

Preferred Skills

· Strong project management skills with the ability to juggle multiple campaigns, deadlines, and teams at once

· Experience managing creator or agency relationships and briefing/reviewing creative content

· Experience with influencer management platforms (e.g., Dash Social, Sprinklr, CreatorIQ, and Later and social/influencer performance metrics

· Excellent written and verbal communication skills

· A collaborative mindset and comfort working cross-functionally in a fast-paced environment

· Passion for the creator economy and a pulse on emerging trends

Hourly/Salary

$50,000.00 - $125,000.00 Salary

o Benefits include: Bonus eligible (depending on role), Paid Time Off, Employee Discount, 401(k) and company match, Wellness Reimbursement, Adoption Assistance, free backup care (for kids, pets & the elderly), choice of health insurance plans, company-paid life/AD&D, short and long term disability, a variety of voluntary benefits and an employee assistance program. Benefit offerings are subject to change and vary by role/level for each position. Respective waiting periods may apply to certain benefit offerings.

The Children's Place is an Equal Opportunity Employer committed to a diverse and inclusive work environment.