Brand Activations & Partnerships Manager

Description

About The Salty

The Salty Donut started in Miami as a family-owned, chef-driven donut shop making small-batch craft donuts that rotate with the seasons. Today we're a growing brand with shops across Florida, Georgia, North Carolina, Texas and Colorado, and we've never lost sight of what got us here: great donuts, great coffee, good vibes, and showing up for the neighborhoods we're part of. We love working with neighboring businesses, and every new shop, collab and pop-up is a chance to show a new community who we are.

The Role

We're looking for a Brand Activations & Partnerships Manager to own how The Salty shows up in the real world. You'll plan and execute our brand activations, partnerships, events, pop-ups, shop openings and local market initiatives, taking each project from the first spark of an idea all the way through the recap.

This role is built for someone who has been doing the hands-on work of experiential and activation projects and is ready to step up into a Manager seat with real ownership. If you're currently a Senior Coordinator, Specialist or Account Executive who's been quietly running the show, this is your next move.

What You'll Own

Brand activations & events

Concept, plan and execute brand activations, events and pop-ups that feel unmistakably Salty

Manage production end to end: run-of-show, logistics, staffing, build-out, permits and day-of details

Be on-site to lead execution, solve problems in real time and make sure every guest touchpoint lands

Partnerships & collaborations

Identify, pitch and manage brand partnerships and collabs that grow awareness and connect us with new audiences

Lead partner outreach, negotiate terms and deliverables, and manage relationships from kickoff through wrap

Build and maintain a pipeline of local businesses, lifestyle brands, venues and community organizations to work with

Shop openings & local market initiatives

Plan and execute grand openings and pre-opening buzz for new shops

Develop local market initiatives that help each shop become part of its neighborhood

Partner with Operations, Marketing and shop leaders to make openings and local programs run smoothly [travel to new markets as needed — confirm]

Project management, budgets & vendors

Build and manage project budgets, timelines and production schedules across multiple projects at once

Source, negotiate with and manage vendors (fabricators, rentals, printers, photographers, talent, etc.)

Keep internal stakeholders aligned and informed from concept through execution

Results & recaps

Define goals and success metrics for each activation and partnership up front

Deliver post-event recaps covering results, spend vs. budget, content and learnings

Use what we learn to make every next project better

Requirements

What You Bring

2–4 years of hands-on experiential, activation, events or partnerships experience

Background at an experiential agency, hospitality group, lifestyle brand, hotel or restaurant group

Strong project management skills: you can juggle multiple projects, budgets and deadlines without dropping details

Really good brand instincts: you know what feels on-brand (and what doesn't) and can translate a brand's personality into real-world experiences

Experience managing vendors, budgets and production timelines

Confident communicator who's comfortable pitching partners and managing relationships

Calm, resourceful and solutions-oriented on-site, especially when things don't go to plan

Flexibility to work evenings and weekends around events and openings

Bonus points if you have:

Experience launching new locations or entering new markets

An existing network in the Miami creative, hospitality or lifestyle scene

Bilingual English/Spanish

Why You'll Love It Here

A Manager role with real ownership of your projects from concept to recap

The chance to shape how a fast-growing, much-loved brand shows up in new communities

A creative, collaborative team that cares about craft, hospitality and good vibes

A delicious brand.

An Equal Opportunity Employer

The Company is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

The Company is a drug-free workplace and participates in E-Verify. All offers of employment are contingent upon the completion and passing of the compliance process.