Brand and Strategic Partnerships Manager

JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• •Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

The Opportunity

As the Brand & Commercial Partnership Manager , drive commercial partnerships across APAC to strengthen market positioning, accelerate growth, and unlock new commercial opportunities. Lead the development of a differentiated brand narrative and ecosystem of partners (e.g., distributors, strategic allies, institutions) to expand reach, enhance customer engagement, and support long-term sustainable growth.

What You’ll Do

• •Identify, evaluate, and cultivate strategic partnerships that accelerate commercial growth, including B2B partners and key ecosystem collaborators.
• •Develop and manage partnership frameworks encompassing demand generation, partner outreach, stakeholder engagement, and governance.
• •Partner with country teams to successfully activate and scale collaborations in-market, ensuring alignment with commercial priorities and growth objectives.
• •Lead partnership and alliance discussions, working closely with commercial and legal teams to structure mutually beneficial agreements.
• •Monitor partnership performance, optimize the partner ecosystem, and continuously enhance the value and impact delivered through strategic collaboration.
• •Develop partnership-led growth models to expand reach into new segments, channels, or geographies.
• •Identify opportunities for innovative go-to-market approaches leveraging external partners.
• •Support strategic initiatives such as local sourcing, market access, and portfolio expansion.
• •Drive cross-market initiatives to scale successful partnership models across APAC.
• •Define and drive the regional brand strategy across APAC, ensuring clear, compelling, and differentiated positioning across key product portfolios.
• •Develop and implement consistent messaging frameworks aligned with customer segments, market needs, and competitive positioning.
• •Partner with regional franchise product marketing and in-country marketing teams to ensure brand strategy is effectively translated into campaigns, materials, and customer engagement initiatives.
• •Strengthen Abbott’s leadership positioning in Infectious Disease through thought leadership, disease awareness, and strategic storytelling.
• •Ensure consistency of brand execution across markets while allowing for local customization where required.
• •Lead development of regional integrated campaigns (in collaboration with marketing communication and in-market execution teams) that reinforce brand positioning and drive demand.
• •Ensure campaigns are aligned with strategic priorities and effectively translated into local execution.
• •Monitor campaign effectiveness and optimize based on performance insights and market feedback
• •Analyze market trends, customer insights, and competitive dynamics to refine brand positioning and partnership strategies.
• •Identify emerging opportunities for collaboration based on market evolution, policy shifts, or ecosystem changes.
• •Provide strategic recommendations to leadership on growth opportunities enabled through brand and partnerships.
• •Work closely with In-market team, Market Access, Commercial Excellence, and PMO teams to ensure seamless execution of initiatives.
• •Align with regional stakeholders on priorities, timelines, and deliverables to ensure coordinated execution.
• •Drive strong stakeholder engagement across markets, building trust and influence without direct authority.

Requirements

• •Bachelor’s degree required; MBA or equivalent preferred.
• •12+ years of progressive experience in sales, marketing, commercial, or business development roles within healthcare, diagnostics, medical devices, or related life sciences industries.
• •Demonstrated success in brand strategy, strategic partnerships, key account management, or business development.
• •Experience working across APAC markets and managing multi-country initiatives.
• •Proven track record of identifying, developing and executing growth initiatives.
• •Strategic thinker with strong commercial acumen and growth orientation.
• •Exceptional stakeholder management and influencing capabilities across complex setup.
• •Proven experience in partnership development, alliance management, and negotiation.
• •Strong communication, presentation, storytelling skills, with ability to influence diverse audience.
• •Analytical mindset with ability to translate insights into action.
• •Ability to balance long-term strategy with short-term results delivery.

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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The base pay for this position is

N/A In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ID Infectious Disease

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes, 20 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable