Business Development Manager

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

1. Business Execution & Sales Performance Management

Execute regional business strategies, business plans, and sales activation activities at assigned bank partners in alignment with BDD direction and company priorities

Translate regional priorities into clear branch-level action plans , sales activities, and execution routines

Organize and drive implementation of sales programs, including meetings, workshops, campaigns, customer events, training sessions, and other activation activities

Closely monitor daily, weekly, and monthly performance, including APE, productivity, conversion, sales quality, and execution progress

Identify performance gaps and take timely actions to improve business results

Manage and improve sales discipline, compliance, and execution quality in all business activities

Ensure effective tracking, reporting, and feedback on business performance and activation outcomes

2. Frontline Activation & Productivity Improvement

Drive frontline activation and productivity uplift at branch/team level

Coach and support banca salesforce to improve sales skills, customer engagement, needs -based selling, and conversion effectiveness

Activate agreed sales enablers, including sales routines, product focus, customer approach models, and branch-level campaigns

Identify frontline capability gaps and implement targeted coaching/actions to improve productivity

Reinforce consistent execution of sales processes, customer engagement standards, and sales quality requirements

Support frontline teams in overcoming execution barriers and converting business opportunities into sales outcomes

3. Bank Partner Coordination & Execution Support

Work closely with bank branch managers, regional bank stakeholders, and frontline teams to ensure effective execution of agreed business activities

Build strong working relationships with bank stakeholders at execution level to support day-to-day business activation

Coach, influence, and mobilize bank stakeholders and frontline teams to improve business focus, sales discipline, and activation effectiveness

Coordinate and support bank partners in implementing campaigns, sales initiatives, and capability interventions

Ensure timely response and resolution of operational issues impacting business performance

1. Business Execution & Sales Performance Management

Execute regional business strategies, business plans, and sales activation activities at assigned bank partners in alignment with BDD direction and company priorities

Translate regional priorities into clear branch-level action plans , sales activities, and execution routines

Organize and drive implementation of sales programs, including meetings, workshops, campaigns, customer events, training sessions, and other activation activities

Closely monitor daily, weekly, and monthly performance, including APE, productivity, conversion, sales quality, and execution progress

Identify performance gaps and take timely actions to improve business results

Manage and improve sales discipline, compliance, and execution quality in all business activities

Ensure effective tracking, reporting, and feedback on business performance and activation outcomes

2. Frontline Activation & Productivity Improvement

Drive frontline activation and productivity uplift at branch/team level

Coach and support banca salesforce to improve sales skills, customer engagement, needs -based selling, and conversion effectiveness

Activate agreed sales enablers, including sales routines, product focus, customer approach models, and branch-level campaigns

Identify frontline capability gaps and implement targeted coaching/actions to improve productivity

Reinforce consistent execution of sales processes, customer engagement standards, and sales quality requirements

Support frontline teams in overcoming execution barriers and converting business opportunities into sales outcomes

3. Bank Partner Coordination & Execution Support

Work closely with bank branch managers, regional bank stakeholders, and frontline teams to ensure effective execution of agreed business activities

Build strong working relationships with bank stakeholders at execution level to support day-to-day business activation

Coach, influence, and mobilize bank stakeholders and frontline teams to improve business focus, sales discipline, and activation effectiveness

Coordinate and support bank partners in implementing campaigns, sales initiatives, and capability interventions

Ensure timely response and resolution of operational issues impacting business performance

Provide regular feedback to BDD on stakeholder alignment, field execution challenges, and business opportunities

4. Training & Capability Development

Delivery training, on-the-job coaching, and field coaching for banca salesforce in assigned bank partners

Support rollout of training programs, capability frameworks, and sales enablement initiatives defined by BDD/company

Reinforce product knowledge, sales standards, customer needs analysis, compliance requirements, and sales quality disciplines

Provide practical feedback from the field to improve training effectiveness and sales capability models

Support development of frontline capability to sustain productivity and business growth

5. Stakeholder Coordination & Operational Excellence

Coordinate with internal functions, including Operations, Product, Compliance, Training, Marketing, and Risk, to ensure smooth execution of business activities

Ensure all business activities are aligned with company policies, compliance standards, and risk management requirements

Escalate and follow up on key issues to ensure timely resolution

Maintain operational discipline, execution cadence, and quality reporting across assigned bank partners

Support BDD in implementing governance routines and business review mechanisms at field level

6. Others:

Perform other tasks assigned by Line Manager and Company Management

Job Accountability / Trách nhiệm chính

Accountable for execution effectiveness and KPI achievement at assigned bank partners

Responsible for delivering sales targets, frontline productivity, activation outcomes, and sales quality

Accountable translating regional business strategies and enablement priorities into measurable field execution results

Accountable for frontline performance improvement, coaching effectiveness, and execution discipline

Responsible for maintaining effective working relationships with bank partners at branch/frontline execution level

Act as the key field driver connecting business plans, bank stakeholder activation, and sales outcomes on the ground

Job Requirements / Yêu cầu

Qualifications

Bachelor’s degree or above, preferably in Economics, Business Administration, Banking, Finance, Sales & Marketing, Insurance, or related disciplines

Professional certificates or specialized training related to insurance/financial services, such as LOMA or equivalent, are an advantage

Knowledge and skill

Solid experience in banking and/or bancassurance environments

Good understanding of insurance and investment-related products

Strong knowledge of Insurance, Bancassurance, Banking, and Sales Operations

Proven experience in sales execution, performance management, frontline activation, and field coaching

Proven ability to coach, influence, and drive activation with bank stakeholders and frontlin