Business Unit Lead - Software & Control

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Role Purpose

As the Business (BU) Lead, you are the technical expert for Rockwell Automation products within your areas of responsibility - Control & Visualization and Software. You understand how to articulate the capabilities and benefits of the portfolio when supporting product-centric opportunities. You will maximize Rockwell Automation sales within your assigned geography and business, and provide commercial support for a specific range of products.

You will support commercial marketing activities, collaborate with Product Business Units, advise on proposal and pricing strategies, and serve as the bridge between customers and the Global Product Businesses.

Reporting Line

You will report to Software & Control Business Team Lead.

Position Summary

You provide clear, timely information to support business decisions.

Ensure sales teams maintain the required product and solution competencies.

Promote assigned products and support sales efforts.

Plan and execute commercial programs for your product areas.

Clearly communicate product value and differentiators versus competitors.

Analyze competitive offerings and identify opportunities to strengthen positioning.

Participate in trade shows, seminars, and marketing events.

Lead new product launches for sales teams and channel partners.

Develop your technical skills through on-going training.

Enable System Integrators and Distributors to articulate value and identify opportunities.

Provide feedback on product gaps and development needs.

Collaborate with regional and global teams to share insights.

Understand business models and go-to-market strategies and apply them appropriately.

Understand customer business drivers and KPIs.

Keep CRM and sales activity data accurate and up to date.

The Essentials - You Will Have:

Bachelor's degree in engineering or a related technical field (or equivalent experience).

4-7 years of experience in the automation industry, in control and visualization and software.

Strong solution, application, and sales experience.

Fluency in Korean with professional proficiency in English.

Proven ability to collaborate effectively with senior stakeholders across cross-functional and matrixed organizations.

Strong analytical, problem-solving, and influencing capabilities with the ability to drive outcomes.

Customer-focused mindset with a commitment to enhancing customer experience and delivering business value.

Ability to set ambitious goals and achieve them.

What We Offer:

Our benefits package includes,

Comprehensive mindfulness programs with a premium membership to Calm.

Company volunteer and donation matching program - this program matches your volunteer hours or personal cash donations to an eligible charity with a charitable donation.

Employee Assistance Program

Personalized wellbeing programs through our OnTrack program.

On-demand digital course library for professional development.

... and other local benefits!

This summary outlines the primary responsibilities of the Business Unit Lead role but may not include the full scope of tasks.

At Rockwell Automation, we dedicate ourselves to establishing a diverse, equitable and inclusive work environment where we enable and inspire all employees to experience trust and belonging, making an impact. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.