Channel Marketing Coordinator

• Position Summary
• Develops and executes marketing programs driving sales growth across professional dealers, independent distributors and wholesale partners in North America. Partners with Sales, Product Management and Creative Services to execute promotional programs, trade marketing, customer events and sales support materials.

This role will be attending our office in Henrietta

• Why Join Us
• Key role growing a leading brand in professional construction, working cross-functionally with direct impact on how products reach distributors, dealers and contractors across North America.

Key Responsibilities

Channel Marketing Strategy

Develop annual marketing plans and promotional calendars aligned to product launches and customer priorities

Partner with Sales on initiatives that increase sell-in/sell-through

Measure program effectiveness and recommend improvements

Promotional Programs

Plan and execute campaigns (flyers, rebates, digital, POS, merchandising) across North American customers

Manage timelines and coordinate with internal teams and vendors

Trade Shows & Events

Plan/execute national and regional trade shows and distributor events

Manage booth logistics, event budgets and post-event evaluation

Attend key industry events for on-site support

Marketing Communications & Creative

Coordinate sales collateral (catalogues, brochures, sell sheets, digital assets, POS signage)

Manage creative projects with designers, printers and agencies

Ensure brand consistency across customer-facing materials

Catalogue Management

Lead annual catalogue development, coordinating product info, photography, pricing and layout across Product Management, Sales and Design

Manage timelines for print/digital deadlines

Sales Support

Support customer presentations, promotional planning and marketing resources

Assist with customer meetings and business reviews as needed

Cross-Functional Collaboration

Work with Sales, Product Management, Design, Supply Chain, Customer Service and Operations to align marketing with inventory and business priorities

Qualifications

Bachelor's degree in Marketing, Business, Communications or related field (preferred)

3–7 years in Channel/Trade/Brand Marketing or Marketing Communications

Experience supporting B2B sales and working with distributors/dealers

Construction, industrial, hardware or building materials experience a strong asset

Skills

Strong project management, organizational and time-management skills

Excellent written/verbal communication

Ability to manage multiple priorities; high attention to detail

Strong collaboration skills; creative, customer-first problem solver

Proficient in MS Office; Adobe Creative Suite/marketing automation a plus

Travel: ~20–30% across North America for meetings, trade shows and industry events

Success Measures

On-time, high-quality execution of promotional programs and events

Sales team satisfaction with marketing support

Growth in customer engagement/promotional participation

Timely catalogue/collateral delivery and continuous process improvement