Demand Gen Marketer

About Feathery

Feathery automates data intake workflows for insurance and wealth management companies. Industry leaders rely on Feathery to power mission-critical workflows like underwriting, client onboarding, and automated account openings.

With rapid revenue growth and expanding enterprise demand, we’re scaling our go-to-market engine to drive pipeline and accelerate growth across financial services.

Why We’re Hiring

As Feathery grows, generating high-quality pipeline across enterprise accounts is critical to our continued momentum.

We’re hiring a Demand Generation Marketer to own and scale our pipeline generation efforts across channels. This role is ideal for someone who thrives at the intersection of strategy and execution — someone who can build campaigns, experiment quickly, and drive measurable impact on revenue.

You’ll work closely with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert the right customers.

About the Role

This is a high-ownership role that blends:

Multi-channel demand generation strategy and execution

Campaign development and performance optimization

Experimentation across audiences, messaging, and channels

Close alignment with sales and product marketing

You’ll own the end-to-end demand engine — from campaign strategy to execution to pipeline impact.

What You’ll Do

Campaign Strategy & Execution

Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships

Build programs that generate qualified pipeline across target accounts in insurance and wealth management

Translate product positioning into high-performing campaigns and messaging

Own campaign calendars and ensure alignment with product launches and GTM priorities

Pipeline Generation & Growth

Drive inbound and outbound pipeline through creative and data-driven initiatives

Partner with SDRs and AEs to support account-based and outbound strategies

Optimize conversion across the funnel — from awareness to pipeline to revenue

Manage and improve lead generation, routing, and nurturing processes

Experimentation & Optimization

Continuously test new channels, audiences, and messaging to improve performance

Analyze campaign performance and optimize based on data and insights

Identify scalable growth opportunities across paid, organic, and event channels

Build dashboards and reporting to track pipeline contribution and ROI

Cross-Functional Collaboration

Partner with Product Marketing to align messaging, positioning, and campaign strategy

Work with Sales to ensure campaigns support pipeline goals and target accounts

Collaborate with leadership on go-to-market priorities and growth initiatives

Support product launches with integrated demand generation programs

About You

3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS

Proven track record of driving pipeline and revenue through marketing programs

Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)

Data-driven mindset with experience analyzing and optimizing campaign performance

Ability to operate both strategically and tactically in a fast-paced environment

Strong collaboration skills across marketing, sales, and product teams

Comfortable experimenting, iterating quickly, and learning from results

Bonus

Experience in financial services, insurance, or other regulated industries

Familiarity with account-based marketing (ABM) strategies

Experience working closely with SDR teams and outbound motions

Experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce)

Background in high-growth B2B SaaS environments

What We Offer

Competitive compensation and equity

Health, dental, and vision coverage

Unlimited PTO

Downtown Toronto office location

Office snacks and monthly catered lunch

A supportive, low-ego team that values ownership and growth

Company offsite to connect and recharge

If you’re excited about building and scaling a demand engine that drives real revenue impact — we’d love to meet you.

Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic. We’re committed to building an inclusive team and provide reasonable accommodations upon request.