Digital Director / Senior Paid Media Specialist

About the Role

VA4U is seeking a highly experienced Digital Director / Senior Paid Media Specialist to support key client accounts in a dynamic media environment.

This is not a pure campaign execution role—we want a senior-level strategist and operator who takes full ownership of campaign management, spot-checks details before they impact performance, interprets complex data into actionable insights, and communicates proactively. You will serve as a trusted extension of our partner agency team, ensuring high-value accounts are managed with exceptional precision, quality assurance, and commercial impact.

Key Responsibilities

Multi-Platform Campaign Management: Set up, launch, optimize, and monitor paid media campaigns across Meta (Ads, Business, Events, & Commerce Managers), Google Ads, StackAdapt, LinkedIn Ads, and TikTok Ads Manager.

Rigorous Quality Assurance: Review campaign settings, targeting, tracking parameters, URLs, creative assets, and budgets before launch to guarantee error-free execution.

Budget & Pacing Oversight: Track spend, pacing, and delivery daily across multiple high-value accounts to prevent over- or underspends.

Performance Analysis & Insight: Move beyond basic reporting by interpreting advertising metrics, identifying early trends/anomalies, and providing actionable, strategic recommendations.

Cross-Functional Collaboration: Work closely with creative, strategy, and account management teams to align media execution with overarching client objectives.

Reporting & Presentation: Prepare and deliver clear performance reports internally and, when needed, in client-facing discussions.

Workflow & Process Maintenance: Manage tasks using Monday.com, communicate via Slack, and maintain documentation in Google Workspace.

Required Qualifications & Experience

Senior Paid Media Expertise: Extensive hands-on experience in managing multi-platform paid media campaigns within a fast-paced agency environment.

Platform Mastery (Hands-on):

Meta Suite (Ads Manager, Business Manager, Events Manager, Commerce Manager)

Google Ads

StackAdapt

LinkedIn Ads

TikTok Ads Manager

Tech Stack Familiarity: Confident use of Slack, Monday.com, and Google Workspace.

Analytical & Data-Driven: High numerical accuracy with the ability to transform complex media metrics into clear, actionable advice for both technical and non-technical audiences.

Proactive Problem Solver: Uses independent judgment to flag risks, performance anomalies, or technical errors before they impact accounts.

Communication Skills: Exceptional written and verbal English, with strong presentation skills for sharing performance updates and recommendations.

Key Performance Indicators (KPIs)

Consistently high campaign setup accuracy with zero preventable errors

Responsible budget pacing and delivery across all client accounts

Timely execution and strict adherence to launch schedules and deadlines

Proactive risk identification and prompt escalation of potential issues

Clear, insight-led communication and full account ownership