Digital Marketing Coordinator

Position Title : Digital Marketing Coordinator

Responsible to: Communications Manager

Background : The Professional Disc Golf Association (PDGA) is a player-run international nonprofit organization. There are 6 staff members based at the international headquarters in Appling, Georgia, USA and additional staff members who work remotely. The PDGA, with over 100,000 active members and hundreds of volunteers, is the governing body for the sport of disc golf and sanctions competitive events for competitors of every skill level from novice to professional. Permanent disc golf courses are found in countries worldwide, as well as throughout the United States. For more background, visit pdga.com .

The PDGA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employees will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Position Summary:

The PDGA seeks a digital marketing coordinator to help maintain digital channels, build brand awareness, and promote the PDGA’s mission. Digital channels include websites, email marketing, and social media. The digital marketing coordinator is responsible for executing communication on various channels and facilitating social media campaigns to maximize sales revenue, data acquisition, community engagement, awareness and lead generation. The role also includes assisting with analyzing and reporting on digital marketing performance to drive continuous optimization. You will be joining a results-driven, highly motivated team.

Position Responsibilities:

Maintain updates to content on pdga.com webpages

Coordinate email marketing initiatives, including newsletters and automated marketing campaign distributions, including set up, testing, reporting, and list maintenance

Assist with text messaging campaigns

Contribute to PDGA social media channels through content creation, planning, scheduling, publishing, community engagement, and real-time event coverage

Draft copy via various channels, included but not limited to print, digital, email, and social

Assist with advertising and sponsorship placements

Work closely with the Marketing, Media, and Membership teams to maintain a rich content calendar that promotes the association, membership, disc golf, and other PDGA properties

Assist with monthly analytics reporting for campaigns and optimization recommendations

Stay current on best practices and trends in digital marketing

Create Graphics from templates to support PDGA initiatives

Other related tasks as needed

Essential Qualifications:

1-3 years of experience in relevant positions

Strong writing skills across a variety of media

Interact professionally with staff, members, volunteers, external partners, and spectators

Resolve problems and conflicts in a diplomatic manner and with kindness

Ensure that brand standards are met and that the quality of content is consistent across all platforms

Excellent organizational skills, detail oriented

Ability to work effectively under tight deadlines

Familiarity with AP Style

Experience editing graphics / photos with Adobe Photoshop

Desired Qualifications:

Passion for the sport of disc golf recommended

Experience updating and engaging with content calendars

Experience with content management systems

Experience with writing email broadcasts and using email marketing software (MailChimp)

Experience with marketing automation systems, lead generation and nurturing, email marketing, surveys, forms, social media and campaign reporting

Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices

Experience working with project management tools, i.e. Jira or Monday.com

Experience with marketing-related analytics

Bachelor’s degree (BA/BS) in Marketing, Communications, Media, or other related field

Excellent written and verbal communication skills

Ease with repurposing content across different media including video and social media

Understanding of SEO, website management/optimization reporting, and analytics tools

Self-directed, change-striving, adaptable

Other Requirements:

Position is open to remote candidates only

Successful candidate will be required to work flexible hours and weekends

Aptitude and desire to learn new skills

Two writing samples relevant to social media/digital marketing must be submitted with a resume and cover letter

Some expenses-paid travel

Must be eligible to work in the US

Must sign and agree to the terms of the PDGA's employee non-disclosure agreement and conflict of interest policy

Background check required

Compensation:

A full-time, salaried position commensurate with experience and qualifications

Paid health insurance plan (medical, dental, and vision)

Simple IRA/401(k) plan with matching contribution rate

Paid vacation and sick leave

Paid holidays

Paid continuing education opportunities

Paid continuing education opportunities

PDGA-issued equipment