Director, MarTech Product & Enablement

The MLB Product team is seeking an experienced Director to lead the delivery, evolution, integrations, and operational excellence of MLB’s fan activation and marketing technology platforms. This role sits within the Fan Data Platform Product organization, which is responsible for unifying MLB fan data, enabling a 360-degree fan view, and building scalable data and technology foundations that support analytics, personalization, marketing activation, and other league-wide functions.

This role is a hands-on product leader with a deep understanding of data governance, marketing technologies, and tool integration responsible for translating business and marketing requirements into durable, well-architected platform capabilities. The Director of MarTech Product & Enablement partners closely with Marketing, Engineering, and Analytics teams to shape MarTech system design, prioritize platform enhancements, and build scalable capabilities that power meaningful fan engagement and personalized experiences for millions of fans worldwide.

Responsibilities

MarTech Platform Ownership & Delivery

Own the delivery, integration, and ongoing evolution of MLB’s Marketing Technology platforms, ensuring seamless operations across channels and data flows

Serve as the primary product owner and subject matter expert for MarTech platforms, partnering with Engineering to design scalable solutions, manage technical tradeoffs, and prioritize platform enhancements

Partner with Marketing teams to translate business and activation requirements into durable, well-architected platform capabilities focusing on innovation and strategic fit

Identify and advance opportunities to modernize and improve MarTech platforms through new capabilities, architectural enhancements, and emerging technologies, balancing innovation with reliability and scalability

Cross-Functional Execution

Collaborate closely with Marketing, Engineering, Product, and Analytics teams to gather requirements, define system behaviors, and ensure MarTech solutions meet functional and technical needs

Partner with 30 Club’s Marketing, Data, and Analytics teams to enable adoption of centralized MarTech capabilities, support Club-level use cases, and balance league-wide standards with local needs

Data Governance & Compliance

Own the documentation and enablement of fan consent workflows, including Opt-In and Opt-Out processes, across marketing channels and platforms

Partner with Legal, Data Engineering, and Information Security teams to ensure MarTech systems and data flows comply with applicable privacy regulations (e.g., GDPR, CCPA, state-specific requirements) and MLB privacy policies

Drive clear documentation, operational standards, and governance practices for MarTech-related data flows and system dependencies

Tracking, Measurement, & Attribution

Own the foundational attribution and measurement infrastructure that supports marketing performance analysis, including standardized data models, nomenclature, implementation patterns, and quality assurance practices

Manage linking infrastructure (e.g., deep links, short URLs), and data capture patterns ensuring fan calls to action generate tracked events that can be reliably tracked through to conversion

Maintain data ownership over attribution datasets, ensuring tracking methodologies (e.g., Adobe-based tracking, breakout pixels) are well understood, consistently implemented, and appropriately interpreted by downstream teams

Qualifications & Skills

7+ years of professional experience in Marketing Technology, MarTech integrations, or a related technical role

Deep familiarity with the implementation, integration, and ongoing operational management of enterprise-level MarTech solutions

Hands-on experience partnering with Engineering teams on system design and leading cross-functional projects with Marketing, Product, and Analytics teams

Strong analytical skills

Experience with consent management, data privacy, and governance related to marketing data flows

Familiarity with marketing channel technologies for Email, SMS, Push, Paid Media, and Journey orchestration

Proficiency in SQL, with the ability to query, validate, and troubleshoot in large datasets

Experience with Customer Data Platforms (CDPs), including Adobe Experience Platform (AEP) or similar tools

Strong understanding of tracking, linking management, and attribution data concepts

Excellent written and verbal communication skills, with a professional manner for interfacing with executives and non-technical stakeholders across departments

Salary Range: $170,000 - 200,000 (Base Salary) + Bonus

As a candidate for this position, your salary and related aspects of compensation will be contingent upon your work experience, education, skills, and any other factors MLB considers relevant to the hiring decision. In addition to your salary, MLB believes in providing a competitive compensation and benefits package for its employees.

Top MLB Perks & Benefits:

Competitive Benefits Package

Company Contributed 401K Plan

Paid Time Off and Holidays

Paid Parental Leave

Access to Free Tickets to Baseball Games & MLB.TV

Discounts at MLB Store | MLBShop.com

Employee Assistance Programs (EAP)

Onsite/Online Training & Development Programs

Tuition Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Pet Insurance

Why MLB?

Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of growth, teamwork, and professionalism. Employees who are most successful at MLB take initiative, know how to identify problems and provide solutions, and always put the Team first. For those ready to step up to the plate and join the major leagues, MLB takes the same approach as teams do with their players: empowering our “workforce athletes” to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are passionate about growing America’s pastime to best serve its fans for decades to come.

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Are you ready to Step Up to the Plate? Apply below!