Founding Product Marketer

Experience: 3+ years

About the role

We're looking for a Founding Product Marketer to own how AthenaHQ shows up in the market. You'll improve the messaging foundation, lead launches, and create the assets that help customers get value fast and help Sales and CS close and retain. This is a hands-on role: you'll work directly with the founders and executive team and have real influence over how we grow.

This role is in-person and based in San Francisco.

What You Will Do

Own Product Marketing End-to-End

Develop and evolve positioning, messaging, and narrative

Maintain a crisp understanding of who we serve, why we win, and where we fit in the market

Lead Launches and Announcements

Plan launch strategy and timelines

Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy

Partner with Product and Engineering to translate features into customer value

Drive Adoption with Customer Success

Define adoption goals and success metrics for new features

Create enablement and customer-facing materials that support rollout

Capture and distribute learnings from the field

Collect Use Cases and Voice of the Customer

Run customer interviews and synthesize insights

Build a use-case library, case studies, and reference stories

Turn insights into product feedback and roadmap inputs

Support Sales with Practical Enablement

Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance

Build objection-handling and FAQ resources grounded in real customer conversations

Partner on sales motions, messaging tests, and pipeline influence

Use AI to Move Faster and Create Better Work

Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production

Improve team workflows with repeatable prompts and lightweight automation

What We Are Looking For

5+ years in product marketing, B2B SaaS strongly preferred

Experience owning messaging and launches for products with both technical and non-technical users

Strong writing and storytelling across formats: web, email, decks, in-app

Ability to translate customer needs into crisp product value and vice versa

Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning

Strong project management; able to ship independently

Data-informed: you define success metrics and learn from outcomes

Nice to Have

First or early PMM hire experience

Building customer evidence: case studies, references, ROI stories

Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas

Competitive positioning and category creation experience

What Success Looks Like in Your First 90 Days

A clear messaging framework the whole company uses

A repeatable launch process with templates and timelines

Core sales enablement assets: how-to's, objections, FAQ, landing pages and pitch narrative

A customer insights cadence with a lightweight use-case and quote repository

A strong cross-functional rhythm with Product ad Customer Success

• Compensation
• Base salary starting at $130k plus benefits, generous equity plan and PTO policy.

• How to apply
• Send your resume and a few examples of your work: a launch page, email, deck, blog post, enablement doc, or anything that shows how you think and write. Include a brief note on how you use AI day-to-day.

About AthenaHQ

Athena helps brands take control and grow on GenAI Search. Founded by a former Google Search product manager, Athena helps 300+ global customers such as SoFi, Coinbase, and Paperless Post drive traffic and activate GenAI as the fastest-growing growth channel.

We pride ourselves in a curiosity-first and AI-native culture. We have a team of former founders, indie hackers, MIT PhD, and D1 athletes.