Head of TikTok Shop

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as “life-changing” by our customers. In late 2022, we launched a men’s line called Mando, bringing our expertise to the men’s personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry’s, Flamingo, Lume, Mando, and Coterie. Driven by a mission to “Create Things People Like More,” the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples’ lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big — and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Team

The TikTok Shop and other social commerce channels are at the forefront of both marketing and commerce for Mammoth Brands. In this role, you will manage a high performing team to grow our entire social commerce ecosystem: setting the creator, content, product, and platform strategy, owning creator outreach and engagement and managing the commerce platforms (starting with TikTok shop) for Harry’s, Flamingo, Lume and Mando. We believe social commerce is one of the fastest-moving and most culturally connected channels in e-commerce today. We are investing materially to drive a step function change in scale for our brands and looking for a leader to take our brands to the next level. This is a team that moves fast, thinks big, and takes pride in being the internal experts on a channel that the rest of the organization looks to for what's next.

About the Role

In this role, you will drive the entirety of our social commerce efforts. You will own the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. This role sits at the intersection of culture, commerce, and performance – and requires someone who can set the strategic direction, set strategy and aligned vision with senior leadership cross-functional partners, build the systems and team needed to scale, and drive results day in and day out.

You will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.

Own the TikTok Shop Growth Strategy & P&L

Set the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed

Own the channel P&L across four brands – managing GMV growth, customer acquisition efficiency, margin, and omnichannel halo impact

Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders

Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities

Build and Scale Affiliate & Creator Strategy

Set the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization

Lead the test-and-learn creator model that focuses on high-volume, conversion-driven performance

Oversee briefing and messaging strategy, ensuring creators are equipped with important points of difference by brand and hero product value propositions

Build scalable, repeatable processes for creator onboarding, sampling, content testing, and performance evaluation

Lead Shop Strategy and Merchandising

Drive product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisions

Lead TikTok SEO strategy – ensuring PDPs, video titles, captions, and content are optimized for TikTok's native search, AI-generated search summaries, and Google Search indexing

Leverage platform capabilities including Shop Ads, subscriptions, CRM tools, and promotional levers to maximize conversion and retention

Measure in-platform and omnichannel performance at the product and brand level to continuously inform creator and merchandising strategy

Own LIVE Commerce

Develop and own the LIVE commerce strategy across brands and partner closely with agency/internal teams to execute

Drive continuous improvement on LIVE-specific conversion metrics and integrate LIVE into the broader channel performance framework

Drive Operational Excellence Across Cross-Functional Teams

Partner with Supply Chain to build demand planning processes that keep TikTok Shop inventory healthy and in sync with creator and campaign activity

Partner with Finance to manage ad spend, sampling budgets, commission structures, and retainer programs within ROAS guardrails

Partner with Brand and R&D to identify exclusive product opportunities and ensure channel activity is synergistic with price pack architecture across all marketplace and DTC touchpoints

Work closely with other Growth leads to monitor cross-channel performance and maximize overall ROAS

Lead and Develop the Team

Manage and develop a team of TikTok Shop Managers and growth assistants, setting clear goals, priorities, and a high performance bar

Act as a coach and mentor, developing the next generation of commerce and growth talent within the organization

Represent TikTok Shop with clarity and conviction in cross-functional forums, executive reviews, and planning cycles

Stay Ahead of the Curve

Serve as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools

Track shifts in consumer purchase behavior on the platform – including the growing role of search intent, community-driven validation, and authentic creator content over polished production

Regularly benchmark competitor activity and emerging formats to ensure Mammoth Brands stays at the leading edge of social commerce

Lead the discovery and launch of future social commerce platforms beyond TikTok Shop — with a focus on channels where creator content and community drive the purchase experience.

This should describe you:

You thrive in environments where you set audacious goals and have the opportunity to set strategy, deploy resources and drive a team to run at those goals

You live and breathe TikTok and social commerce – you understand both its culture and its commerce mechanics deeply

You are a performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow it

You have killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven d