International Sales Lead – Strategy & Performance Management

International Sales Lead – Strategy & Performance Management

• Location: Bhopal, Madhya Pradesh
• Department: International Sales / Export
• Experience: 6–10 Years
• Industry: FMCG / Food / Rice / Export
• Employment Type: Full-Time | On-Site

Role Overview

We are looking for an experienced International Sales Lead – Strategy & Performance Management to lead and drive the International Sales team's performance. The role will be responsible for developing sales strategies, setting team targets, monitoring individual and team performance, and ensuring achievement of international sales objectives.

The ideal candidate should have strong experience in International Sales / Export Sales , excellent team-handling capabilities, and a proven ability to convert sales strategy into measurable team performance.

Key Responsibilities: International Sales Leadership

Lead, guide and manage the International Sales team to achieve business and revenue targets.

Set clear individual and team-wise sales targets in alignment with organizational objectives.

Monitor daily, weekly, and monthly sales performance of team members.

Conduct regular performance reviews and provide constructive feedback.

Identify performance gaps and implement corrective and improvement plans.

Coach and mentor team members to improve sales productivity and effectiveness.

Sales Strategy & Planning

Develop and implement International Sales strategies based on business objectives and market opportunities.

Prepare market-wise, customer-wise, and product-wise sales plans.

Analyse sales trends, customer requirements, market potential, and competitor activities.

Identify opportunities for increasing sales, customer acquisition, and market penetration.

Support the team in developing and maintaining a strong international customer pipeline.

Performance Management

Establish and monitor KPIs and KRAs for the International Sales team.

Track key metrics such as revenue, sales volume, target achievement, customer acquisition, conversion, collections, and profitability.

Prepare and review sales performance dashboards and MIS reports .

Conduct periodic performance evaluations and identify high performers and areas requiring improvement.

Recommend training, coaching, and development interventions based on performance data.

Ensure accountability and timely achievement of assigned targets.

Ensure effective communication between the sales team and internal stakeholders.

Resolve operational and customer-related issues impacting sales performance.

Participate in management reviews and present team performance, challenges and action plans.

International Business

Maintain strong relationships with existing international customers and support the team in key account management.

Support the team in developing new customers, distributors, importers and business opportunities.

Monitor international market trends, pricing, competitor activities, and customer requirements.

Participate in international exhibitions, customer meetings, and business-development activities as required.

Willingness to travel internationally based on business requirements.

Key Performance Indicators (KPIs)

International Sales Revenue

Target Achievement %

Sales Volume & Growth

Team Productivity

Customer Acquisition

Customer Retention

Conversion Ratio

Sales Pipeline

Collection Performance

Market/Region-wise Performance

Individual Team Member Performance

Gross Margin / Contribution

Candidate Profile

6–10 years of relevant experience in International Sales / Export Sales.

Proven experience in leading or managing an International Sales team .

Strong understanding of international markets and export business.

Experience in FMCG / Food / Rice / Agro / Manufacturing will be preferred.

Strong analytical and performance-management capabilities.

Excellent communication, negotiation, and stakeholder-management skills.

Strong knowledge of sales planning, target setting, KPIs, and performance evaluation.

Ability to coach, motivate and drive a sales team toward measurable results.

Willingness to travel internationally as required.

Qualification

MBA/PGDM in Sales & Marketing / International Business or equivalent qualification preferred.

Key Skills

International Sales | Export Sales | Team Leadership | Sales Strategy | Performance Management | KPI/KRA Management | Sales Analytics | Target Management | Market Development | Key Account Management | Team Coaching | MIS & Reporting