[Job-30877] Content Analyst Senior

At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.

With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.

We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.

• Role Overview
• The Senior Content Analyst will build and manage CI&T’s North American content operations ecosystem.
• This hands-on role oversees CMS governance, content repositories, metadata and taxonomy, SEO and Generative Engine Optimization (GEO), content lifecycle management, and AI-enabled workflows. The goal is to make content searchable, reusable, discoverable, and optimized for both search engines and AI-powered platforms.

Key Responsibilities

• Content Operations and CMS
• Build and maintain centralized content and proof-point repositories.
• Establish metadata, taxonomy, tagging, naming, and version-control standards.
• Manage content organization, localization, refresh, archiving, and retirement.
• Coordinate website publishing and ensure content meets brand, accessibility, metadata, and quality standards.
• Improve CMS workflows and resolve publishing or governance issues across teams.

• SEO and GEO
• Lead North America SEO and GEO governance.
• Apply on-page SEO, structured content, internal linking, metadata, and keyword best practices.
• Support structured data, schemas, topic clusters, FAQs, and entity-based content.
• Conduct keyword, competitor, search-intent, and content-gap research.
• Monitor discoverability and recommend content improvements.

• AI-Enabled Content Operations
• Design, test, and maintain AI-assisted and agentic content workflows.
• Use AI for research, drafting, editing, optimization, repurposing, tagging, summarization, and quality assurance.
• Build reusable prompts, workflow templates, and human-review processes.
• Evaluate AI-generated content for accuracy, quality, originality, brand alignment, and source use.
• Establish AI governance, safeguards, and documentation.
• Track improvements in content quality, speed, reuse, and efficiency.

• Performance and Optimization
• Measure content performance, freshness, reuse, search visibility, and repository effectiveness.
• Identify content to update, consolidate, repurpose, or retire.
• Develop reports and dashboards for content operations, SEO/GEO, and AI adoption.
• Track metrics such as time to publish, content reuse, search success, AI-assisted production, and cycle-time reduction.

• Required Qualifications
• High-level English proficiency and the ability to communicate clearly with North American and global teams.
• 4–6 years of experience in content operations, digital marketing, SEO, content management, marketing operations, or a related field.
• Experience in B2B, technology, consulting, professional services, or enterprise marketing.
• Hands-on experience with CMS platforms, SEO, content repositories, metadata, taxonomy, and lifecycle management.
• Working knowledge of GEO, AI search visibility, structured content, and emerging discovery practices.
• Practical experience using generative AI and building multi-step workflows, automations, agents, or prompt-based systems.
• Strong understanding of content governance, quality assurance, version control, and human review of AI-generated content.
• Strong organizational, documentation, communication, and process-development skills.
• Ability to work independently across teams, regions, and time zones.